MobileBits Introduces Pringo Media For BlackBerry

- Enterprise Streaming Video Platform

ORLANDO, Florida, May 1, 2012 /PRNewswire/ -- BlackBerry World 2012 -- MobileBits Holdings Corp., (OTCBB: MBIT), a global technology company that strengthens relationships between businesses and their audience by enabling exceptional digital engagement and loyalty solutions, is introducing Pringo Media™.  Pringo Media is a video cloud-based product that delivers a comprehensive video management and HD quality solution to BlackBerry ® devices.

For the first time, enterprises or wireless carriers can leverage Pringo Media to manage and deliver any video content to their BlackBerry deployments. Enterprises can easily stream video on demand (VOD) and live content to BlackBerry devices for solutions such as training, news, and live events, all managed by a full-featured mobile Video Asset Management Platform (mVAMP).

Pringo Media is engineered to meet the growing demand for video as forecast by Cisco that 90% of web traffic will be video by 2014. The platform simplifies the management and delivery of live and on-demand video content to multiple devices with streaming technology, eliminating the need for pre-loading and downloading, at a significantly reduced bandwidth.

"We understand the value of managing and streaming video and other rich media to the mobile channel. Wireless carriers and enterprises can now simply implement large deployments of rich media to thousands of BlackBerry devices.  That's why we believe it's important to provide a streaming solution to Blackberry customers and partners," said Majid Abai, CEO of MobileBits.

Pringo Media has several key features to effectively handle the complexities of delivering video to mobile devices.  Among the features is a proprietary Universal Wrapper™ technology designed to ingest video content once and deliver to any device.  In addition, Pringo Media offers Dovetailing™ capabilities, which is the most efficient form of adaptive streaming, helping to reduce buffering and increase the quality of the end user experience.

Please visit us at this year's BlackBerry World™ Conference in Orlando, Florida at booth number 147 or arrange a private demo of Pringo Media by emailing pringomedia@mobilebits.com.

About MobileBits
MobileBits Holdings Corp. is a global technology company that strengthens relationships between businesses and their audience by enabling exceptional digital experiences.  Our family of Pringo™ products delivers highly integrated social, rich media, loyalty and targeted advertising solutions to any device, which, in turn, drives engagement and loyalty to maximize revenue.

To learn more, visit MobileBits at Booth 147 or visit MobileBits/Pringo Media

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. 

Forward-Looking Safe Harbor Statement:  
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. 

SOURCE MobileBits Holdings Corp.