DUBLIN, August 15, 2013 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/k3xrjf/mobile_navigation) has announced the addition of a new report "Mobile Navigation Services and Devices - 6th Edition" to their offering.
PND Shipments Declined to 28 Million Units in 2012 as Competition from Navigation Apps Intensified
According to this new research report, global shipments of personal navigation devices (PNDs) declined from 33 million units in 2011 to 28 million units in 2012. Even though part of the decline can be attributed to lower consumer spending in Europe resulting from the continuing sovereign debt crisis, other developments are also affecting the PND market.
The installed base of PNDs is already high, especially in mature markets. Retailers have reduced shelf space and marketing for PNDs in favour of higher margin consumer electronics products. Competition from other navigation solutions, notably navigation apps for smartphones is furthermore growing.
Over time, PNDs will also start to face more competition from factory installed in-dash navigation systems as more car brands launch next generation low cost systems. Shipments of PNDs are still growing in markets such as Eastern Europe, South America and India, but not fast enough to compensate for the decline in mature markets.
This data therefore forecasts that global personal navigation devices shipments will decline to about 17 million units in 2017. Higher smartphone adoption and broader availability of attractively priced services are key factors for growing usage of mobile navigation apps.
"The number of mobile subscribers worldwide using a turn-by-turn navigation app on their handset at least once per month grew from 105 million in 2011 to 150 million in 2012", said André Malm, senior analyst. He adds that more than half of the current active navigation subscriber base uses free apps that are bundled with handsets or service plans from mobile operators.
In most developed markets, smartphones from major vendors now come bundled with free navigation apps. Google and Nokia were the first to launch free navigation and have later been followed by Apple and BlackBerry.
- Bell Mobility
- Coyote Systems
- Deutsche Telekom Group
- Fodor's Travel
- Intermap Technologies
- Intrinsyc Software
- LG Electronics
- Orange Group
- PagesJaunes Group
- Road Angel
- Rogers Wireless
- ROUTE 66
- Sony Mobile
- Sprint Nextel
- Telefónica Group
- Thinkware Systems
- Verizon Wireless
- Yapp Mobile
For more information visit http://www.researchandmarkets.com/research/k3xrjf/mobile_navigation
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