DUBLIN, Sept. 23, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Mobile and Alternative Payments in Canada, 2nd Edition" report to their offering.

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Mobile banking and E-Wallet/P2P payments have taken hold in Canada, and while near-term challenges to widespread adoption remain, mobile payments made at the physical point of sale could reach $13 billion by 2017.

A burst of mobile and digital wallets are just hitting the marketplace, which should significantly boost interest in and usage of mobile POS payments. But the usage footprint of NFC contactless payments remains limited, and NFC alone can not drive mainstream adoption. NFC-enabled phone sleeves and bar code-based payments should help to close the gap. Moving mobile payments into the mainstream also requires harnessing the mobile/digital wallet: if mobile payments are only about tapping a phone to make a payment instead of swiping a card, there's not much room for growth. From this perspective, Canadian wallet providers are making the right moves.

This report includes market size and forecast for mobile POS payment value and for E-Wallet/P2P transaction value. In addition, the report explores a range of positive and negative factors influencing growth, as well as how wallet providers are positioning their solutions to consumers.

The report assesses Canadian consumer patterns in relation to:

• Use and usage frequency of mobile banking and usage of specific mobile banking features, by demographic group
• Use and usage frequency of mobile payments by demographic group
• Use of a range of P2P methods, including PayPal, Interac e-Transfer, bank wire transfers, bank P2P transfers, money transfer services, and other emerging methods
• Choice of payment at the point of sale and via the internet. As part of our point-of sale purchase analysis, we assess the degree consumers initiate payments via mobile wallets (i.e. PayPass, PayPal and Interac)
• Use of various added-value mobile phone financial, promotional & shopping tools
• Mobile & Alternative Payments in Canada also provides in-depth analysis of industry participants and their mobile payment strategies, including those employed by the card networks Interac, MasterCard, and Visa; major Canadian banks such as Bank of Montreal, Canadian Imperial Bank of Commerce, Royal Bank of Canada, Scotiabank, and Toronto-Dominion Bank; mobile network operators, with a focus on Rogers Communications, EnStream, Blackberry, and Bango; alternative payments & emerging wallet payment providers (including PayPal, Square, Payfirma and MintChip); and QSR retailers Starbucks and Tim Hortons (with discussion of key issues to merchant adoption of mobile payments).

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Canadian Payments Organization & Regulation Overview

Chapter 3: Market Size and Forecast

Chapter 4: Canadian Mobile Banking Trends

Chapter 5: Canadian Mobile Payments Trends

Chapter 6: Point-of-Sale and Internet Purchase Methods

Chapter 7: Canadian P2P Usage Trends

Chapter 8: Canadian Use of Mobile Financial, Promotional & Shopping Tools .

Chapter 9: Canadian Mobile Payments Strategies: Card Associations

Chapter 10: Canadian Mobile Payments Strategies: Banks

Chapter 11: Canadian Mobile Payments: Mobile Network Operator Strategies

Chapter 12: Canadian Mobile Payments: Alternative Provider Strategies

Chapter 13: Canadian Mobile Payments: Retailer Innovation

For more information visit http://www.researchandmarkets.com/research/rrzjbx/mobile_and

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets