BRISTOL, England, May 30, 2013 /PRNewswire/ --
You've heard the rumours, so now here are the facts: today, Yankee Candle® International confirmed the European launch of two new limited edition fragrances to the popular Man Candles collection, MMM, Bacon! & Movie Night™.
Joining the existing home fragrances Man Town™, First Down™ and Riding Mower™, these two new scents are a direct response to customer feedback. Set to challenge the current home fragrance industry for men, MMM, Bacon! and Movie Night™ show that traditional home scents, such as florals and fruits, aren't the only scents being enjoyed in the home...
The two new Limited Edition fragrances launch in time for Father's Day and will be exclusively available to purchase online at http://www.yankeecandle.co.uk
John Fontana, President of Yankee Candle International comments:
"Home fragrance isn't just a women's world anymore. The number of men purchasing our home fragrances has been steadily growing for a number of years, so we decided to ask and find out which fragrances they're demanding. It seems bacon and popcorn are top of the agenda, so with our new fragrances they can happily enjoy scented candles with their manly credentials safely in tact!"
TWO NEW FRAGRANCES:
MMM, Bacon! - The undeniably mouth-watering aroma of sizzling hickory smoked bacon.
Movie Night™- It doesn't matter what's playing ... the enticing aroma of hot, freshly buttered popcorn is the feature attraction.
THREE RETURNING FRAGRANCES:
First Down™ - This combination of orange, patchouli, vetiver and leather is as exciting as game day.
Riding Mower™ - Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
Man Town™ - Escape to the man cave with this masculine blend of spices, woods and musk.
Notes to Editors: About Yankee Candle®:
The Yankee Candle® Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle® has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 27,800 store locations, a growing base of Company owned and operated retail stores (564 Yankee Candle® Stores located in 46 states and 1 province in Canada), direct mail catalogs, and internet website (http://www.yankeecandle.com). Outside of North America, the Company sells through its subsidiary, Yankee Candle® International, Ltd. (http://www.yankeecandle.co.uk), which has an international wholesale customer network of approximately 5,900 store locations and distributors covering a combined 57 countries.
For further press information, high resolution images or an interview please contact Cat Deans at Flare Communications T: +44(0)1322-522-166 E: Cat@flarecommunications.co.uk
SOURCE Yankee Candle