LONDON, May 10, 2012 /PRNewswire/ -- McCann Enterprise, part of McCann Worldwide (IPG: NYSE) and SG Blocks, Inc. (SGBX: OTCBB) today announced a strategic partnership to jointly implement a sales, product design, and brand enhancement platform for current and prospective clients of both entities.
The companies will work together to develop and market individually tailored building solutions including but not limited to mobile and temporary retail construction, permanent store construction, event related structures, and product showcasing.
Rather than consuming new steel and lumber, SG Blocks has developed a unique way to turn disused shipping containers into innovative and functional spaces, from hotels to pop-up stores, homes and midrise structures. SG Blocks has capitalized on the structural engineering and design parameters a shipping container must meet and repurposes them. The result enables developers, architects, builders and owners to achieve greener construction, faster execution and stronger buildings of higher value.
Stephen Meade, Managing Director of McCann Enterprise said, "SG Blocks has developed a unique idea in repurposing containers – and it's an idea we feel will be relevant to a whole host of our clients looking for original, tailored and sustainable ways to market their brands in an innovative way for experiential marketing. Our partnership is designed to make this possibility a reality.'
"We are very proud to have garnered McCann Enterprise's attention and confidence. McCann's endorsement of our flexible, customizable green building system puts us in a unique position together to drive and effect change in the way retailers position and distribute their products across the globe," said Paul Galvin, CEO of SG Blocks.
SG Blocks has built for notable consumer brands including Lacoste, Puma, and MINI Cooper.
About McCann Enterprise: McCann Enterprise, part of McCann Worldgroup, is a business-to-business network with offices in all major regions dedicated to delivering corporate, enterprise and B2B solutions. McCann Enterprise clients include: Nestle Professional, Merck Animal Health, Old Mutual, Toshiba, Tata, Akzo Nobel, Exxon Mobil, Fiberweb, Kimberly-Clark and Deloitte.
About SG Blocks: Since its inception in 2007, SG Blocks has been a leader in advancing and promoting the use of code-engineered cargo shipping containers for safe and "green" construction with innovative solutions. SG Blocks develops and implements technology that stands above other standardized container-construction while also being highly cost effective. Offering an exceptional product that exceeds many standard building code requirements, SG Blocks supports developers, architects, builders and owners in achieving greener construction, faster execution and stronger buildings of higher value. For more information, visit http://www.sgblocks.com.
SOURCE McCann Worldwide