Matrix Cellular Reduces Call Rates for International Travelers

NEW DELHI, September 20, 2012 /PRNewswire/ --

Offers Free Calls to India From the UK and USA

Matrix Cellular, the leading service provider of international telecommunication services is all set to bring cheers to international roamers with its never before prices for people travelling to the UK and USA. The new plan is unmatched and is the first of its kind product in the telecom industry. Under this plan, customers can enjoy calls to India for free! In addition, incoming calls will also be free for people traveling to the UK. The list of exciting offers does not end here. Customers who are hooked to their emails or other social media sites on their smartphones can also activate data services on their handheld at just 1/10^th the cost of International Data Roaming charges.

When travelling to the UK and USA, making calls to India account for nearly 60% of one's international roaming bills. When using your Indian number on international roaming, a customer has to pay around Rs. 140 per minute to make calls from UK and around Rs. 250 per minute when calling from USA. Using a Matrix SIM card will enable one to save enormously on their international roaming expenses by making free calls to India. To avail this offer, customers need to pay a rental of Rs. 499 for UK and USA.

Speaking on the occasion, Arun Batra, CEO, said, "The Free calls to India is yet another industry's first and unique offering from Matrix. We realize that our customers would love to constantly stay connected with family & friends and are always looking for best value deals. In line with our efforts to provide value for money to our customers we have designed this innovative plan where people can enjoy free calls to India. We are sure that our offer will be well received by our valued customers and our sales number will increase manifold."

Matrix, in partnership with T-mobile in UK and AT&T in USA, aims to attract a major portion of the Indian tourist travelling to the UK and USA. The special pricing offer highlights Matrix's commitment towards providing superior and uninterrupted telecom services to its customers. Matrix will continue to provide more such offers and the best bouquet of services and products to customers travelling to other countries.

About Matrix:

Matrix Cellular (International) Services Pvt. Ltd. is the leading provider of complete telecommunication solutions for Indians traveling abroad. Matrix provides services all around the world and has its offices across India. It provides International SIM cards for business travelers, leisure travelers and students in both post-paid and prepaid model. It also offers add-on data packs for using internet on mobile phones as well as data cards for accessing internet on your computer. The Company has also launched a new online store where consumers can buy Matrix products and services online at shop.matrix.in. Matrix has forayed into travel card by introducing Matrix Forex card, designed to give the customer a secure and hassle-free travel experience. The Company was also awarded with the Innovative Product Award - International Mobile Connections and Data Products" by Economic Times Telecom Awards (2011).

Primary Media Contact: Karan Sharma, karan@matrix.in, 91-98999 63444