Marine Harvest Launches Brand Strategy and Changes Name to Mowi

EDINBURGH, Scotland, November 13, 2018 /PRNewswire/ --

Marine Harvest today launched a global brand called MOWI, and further to this, is changing its company name to Mowi.  

Mowi is strongly rooted in the history of the company. The company we know as Marine Harvest today was originally founded as Mowi by Norwegian aquaculture pioneers more than 50 years ago.

     (Logo: https://mma.prnewswire.com/media/782633/Marine_Harvest_Logo.jpg )

     (Logo: https://mma.prnewswire.com/media/782634/Mowi_Logo.jpg )

     (Photo: https://mma.prnewswire.com/media/782635/Brattholmen_salmon_farm.jpg )

     (Photo: https://mma.prnewswire.com/media/782636/Alf_Helge_Aarskog.jpg )

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     (Photo: https://mma.prnewswire.com/media/783103/Marine_Harvest_Mowi.jpg )

"I am really excited that we are now taking the company to the next level. Through implementing our MOWI branding strategy, we can communicate our integrated value-chain from feed to the consumer's plate. We are looking forward to announcing our new MOWI product line in the coming months," says Alf-Helge Aarskog, CEO of Marine Harvest.

The company will launch the MOWI brand into selected markets. The branded product line - yet to be announced - will provide customers added value in taste, convenience, nutrition and traceability.

"Mowi is an inspirational name that recalls our pioneering spirit that has developed over the past 50 years," says Aarskog. "Since the first salmon was farmed in 1964, we have grown into a global fully integrated company, including breeding, feed, farming, processing and sales. Throughout the past 50 years, we have always remained true to our core value - the care we have for our people, our fish, our customers and the environment."

The proposed name change is subject to shareholders' approval, and the company has today summoned an Extraordinary General Assembly to resolve the name change with effect from 1 January 2019.

About Marine Harvest Group
Marine Harvest Group is the world's leading seafood company and largest producer of farmed salmon, with presence in 24 countries and a total of 13 650 employees worldwide. The company is headquartered in Bergen, Norway, and is listed on the Oslo Stock Exchange.

Please see http://www.marineharvest.com for further information.

Forward looking statements
This release may be deemed to include forward-looking statements, such as statements that relate to Marine Harvest's goals and strategies, salmon prices, ability to increase or vary harvest volume, production capacity, trends in the seafood industry, restructuring initiatives, exchange rate and interest rate fluctuations, expected research and development expenditures, business prospects and positioning with respect to market, demographic and pricing trends, strategic initiatives, and the effects of any extraordinary events and various other matters (including developments with respect to laws, regulations and governmental policies regulating the industry and changes in accounting policies, standards and interpretations) on Marine Harvest's business and results. Forward-looking statements are typically identified by words or phrases, such as "believe," "expect," "anticipate," "intend," "estimate," "may increase," "may fluctuate," "plan," "goal," "target," "strategy," and similar expressions or future or conditional verbs such as "may," "will," "should," "would," and "could." Forward-looking statements are Marine Harvest's current estimates or expectations of future events or future results. Actual results could differ materially from those indicated by these statements because the realization of those results is subject to many risks and uncertainties. Marine Harvest ASA's Annual Report contains additional information about factors that could affect actual results, including: changes to the price of salmon including the value of our biological assets; hedging risks; risks related to fish feed; economic and market risks; environmental risks; operational risks; risks related to escapes, disease and sea lice; product risks; risks related to our acquisitions; financing risks; regulation risks including relating to food safety, the aquaculture industry, processing, competition and anti-corruption; trade restriction risks; litigation risks; tax and accounting risks; strategic and competitive risks; and reputation risks. All forward-looking statements included in this release are based on information available at the time of the release, and Marine Harvest assumes no obligation to update any forward-looking statement.

This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.

For further information and interview requests, please contact:
Marine Harvest media contact: +47-481-89-900

Live streaming of the Marine Harvest Capital Markets Day and Q&A can be viewed at http://www.marineharvest.com from 09:00 GMT.