Looking for New Partners in Scandinavia: SieMatic Plans to Take the North by Storm with its Premium Kitchens

LOEHNE, Germany, June 20, 2012 /PRNewswire/ --

A long tradition connects SieMatic, the German furniture brand, with the Scandinavian countries. "We delivered our first kitchens here as early as the 1960s", recalls Ulrich W. Siekmann, the owner of SieMatic Möbelwerke. "Denmark was even our best export market." This family business with international significance wants to pick up again where it left off. Its aim now is to find new, competent and committed partners in the kitchen trade and, together with them, make the SieMatic trademark better known and even more successful in Denmark, and in Scandinavia in general.

     (Photo: http://photos.prnewswire.com/prnh/20120620/538055 )

There is a sturdy foundation to build on here, for SieMatic (http://www.siematic.com) enjoys a good public image, not least because its kitchens dating back to the 1960s and 1970s are still in use in many households. This speaks volumes for their unusual quality and longevity. These properties are esteemed just as much by the firm's worldwide partners as its special competence, reliability and flexibility. SieMatic - a family firm now in its third generation, producing exclusively in Germany - has a long tradition as a strong international business, exporting more than 70% of its production.

Locally based kitchen dealers are seen as important ambassadors. SieMatic selects its partners carefully and supports them with a whole range of services, from studio planning to trade marketing, advertising and training in the SieMatic academy, and on up to individual support activities on site.

Many dealers - like Øivind Sander of Oslo - are very proud to represent a brand with such a good name. A SieMatic sales partner since last year, he reports that his newly designed showroom is drawing lively interest from customers, and he is seeing the first upswings in sales. His success story further includes his entry into the project business - he has already delivered the first kitchens. Tommy Danefors, a Malmö-based partner for many years, who has made a market contribution to public awareness of SieMatic in Sweden since the 1990s, also expresses himself positively. Many customers have already ordered a second or even third kitchen from him.

"We don't regard the Scandinavian market as a homogeneous unity", says Ulrich W. Siekmann. Tastes and preferences vary widely. The diversity of his range, however, enables the brand manufacturer to satisfy individual wishes. "People are very aware of trends and design-oriented." This, he says, suits him wonderfully, as the SieMatic principle is "Preferring the best". This applies just as much to outstanding quality and well thought-out functions as to a diversity of designs.

Home life, sociability and comfort are especially important in a region where daily routine and the perception of life are strongly influenced by long winters. "We at SieMatic understand this need only too well." Cooking, dining, living and working areas, which in earlier times were often functionally separated, are increasingly being merged. The premium kitchen manufacturer recognized this at an early stage and can offer plans that cater for all the areas of life.

Additional information for kitchen dealers:
Mr. Tobias Holzhauer
SieMatic Möbelwerke GmbH & Co. KG
Telephone: +49(0)57-32-67-311
Mail: t.holzhauer@siematic.de
http://www.siematic.com

Further information for the press:

Engel & Zimmermann AG
Britta Fey
Telephone: +49(0)89-89-35-63-57
Mail: b.fey@engel-zimmermann.de

SOURCE SieMatic Moebelwerke