LONDON, June 15, 2015 /PRNewswire/ --
WeAr Global Magazine, a leading global fashion trade magazine, today announced a collaboration with a new global fashion show aimed at underpinning London as a fashion capital.
Titled WeAr Select, the show will come to life on January 9th to 10th 2016 at Old Billingsgate, welcoming international buyers, merchandisers and media to explore a hand-picked selection of the best, most creative up and coming designers as well as relevant leading established brands.
There will be a maximum of 300 designers on show but each is limited to displaying only key items, or the 'story-tellers' of their new collection in order to revolutionise the buying process by providing a first, concise overview.
Timed to kick off the season, WeAr Select will enable designers to tell their brand story and show couture, premium denim, high-end sportswear and footwear examples before their full collections are released at the international tradeshows. Most importantly WeAr Select will present, communicate and try to manifest key trends, essential for the fashion industry.
Both Klaus Vogel, the mastermind behind WeAr Magazine, and creator of Premium Exhibition (a leading trade show in Berlin), and his daughter Shamin Vogel, who will organize the event, believe that WeAr Select has the potential to change the way the global fashion industry approaches buying. It will be a revolutionary concept that is primarily information-based and complemented by the global B2B magazine.
"Consumers are looking for diversity on the high street and we see brilliant designers in small and established brands, as well as new graduate talent, creating fresh and exciting collections. Unfortunately, fashion buyers are very time poor during the tradeshow season and simply aren't always able to give designers the attention they need and deserve at shows," says Klaus Vogel
"Along with our trend partner WGSN, our team will hand-select some of the very best the world has to offer in fashion designers - from the US, UK, Paris, Italy, and Tokyo to the less well-known areas such as mainland China, Brazil, Mexico, Thailand and Korea to name just a few. We also want to feature the winning collection, selected by our panel of experts, of graduate submissions from the world's leading fashion schools and present the winners of the Best Fashion Retailer of the World Award."
"The fashion business got both more complicated and more professional. Buyers need to get directions in order to make difficult buying decisions. That is where WeAr Select likes to help," Vogel continues.
Thorsten Traugott, Executive Vice President (EMEA) of WGSN adds:
"Both WGSN and WeAr are dedicated to helping the fashion and retail industry, and promoting creativity on a global stage. WeAr Select will help convey the next season's trends and educate buyers on the most important styles, colours, fabrics and cuts to look for before they begin their buying trips."
The show will also emphasise the relationship between fashion and art by exhibiting the work of up and coming as well as established global artists.
WeAr Select will be opening its arms to any other shows, media, and organisations that would like to partner. "For the future of the fashion industry, it's imperative that the leaders work together," says Shamin Vogel.
Further information about the event can be found on: http://www.wearselectlondon.com
About WeAr Global Magazine
WeAr Global Magazine is the only high-end leading global fashion and footwear 'special interest title', available in 8 languages (English, German, French, Italian, Spanish, Russian, Japanese and Mandarin). It speaks directly to leading buyers, retailers, trendsetters and decision makers.
WeAr's USP is to present relevant brands, new designers and store concepts to leading global department, retail, online, concept stores and ultimately to every fashion professional. WeAr's goal is to publish information that helps to increase profit, elevate image and give ideas and directions to assist buying and store design decisions.
WeAr, however, is not a trade magazine in the traditional sense but rather a coffee-table book, which conveys through high-quality images and extensive information, the feeling that the product shown is almost tangible.
WGSN is a global foresight business. Our experts provide deep insight and analysis of consumer, fashion and design trends. We inspire our clients to plan and trade their range with unparalleled confidence and accuracy. Together, we Create Tomorrow. http://www.wgsn.com
WGSN is the World's Global Style Network, comprising of market-leading products including WGSN, WGSN Lifestyle & Interiors, WGSN INstock, WGSN StyleTrial, and WGSN Mindset bespoke consultancy services.
For more information, please visit http://www.wgsn.com.
SOURCE WGSN and WeAr Global Magazine