Integration of Lionbridge Translation Solutions and Sitecore Customer Experience Platform Enables Global Enterprises to Increase Customer Engagement with Global-Scale, Locally-Relevant Marketing Campaigns and Content
WALTHAM, Massachusetts, Oct. 5, 2015 /PRNewswire/ -- Lionbridge Technologies, Inc. (NASDAQ: LIOX) the world's leading provider of global content and communication solutions, announced it has been named a Platinum technology partner by Sitecore, the global leader in customer experience management. This latest collaboration is the culmination of a decade-long partnership built upon a shared commitment to provide robust, scalable solutions for global marketing campaigns and content.
Lionbridge's selection by Sitecore as a platinum technology partner is based on the value Lionbridge brings to Sitecore clients and partners. This partnership recognizes the longstanding integration of Lionbridge and its Clay Tablet solution into Sitecore, enabling customers to easily incorporate translation into existing global content publishing processes.
"We are honored to be named a Sitecore Platinum technology partner. This partnership demonstrates the excellence Sitecore and Lionbridge bring to enterprises who are seeking to manage marketing content and campaigns across channels, geographies and languages. This partnership gives our customers the best of both worlds -- the powerful experience platform built by Sitecore, and our knowledge of and expertise in global marketing services," said Jason Hobart, Vice President of Digital Channels & Alliances, Lionbridge.
Collectively, Lionbridge and Sitecore offer a powerful platform through which companies can manage their global branding and website properties. Using the market-leading integration between content management and translation technology, Lionbridge and Sitecore customers can easily craft personalized, relevant content and campaigns that resonate with local consumers, regardless of language or geography, and uphold corporate branding standards -- all without ever needing to leave the Sitecore user interface. This integration reduces turnaround times, enabling users to launch campaigns quickly. The Platinum partnership is a natural next step in the longstanding relationship between the two companies and further differentiates Lionbridge as a key technology partner that upholds Sitecore's standards of excellence and customer experience.
"Selecting Sitecore and Lionbridge has allowed us to craft effective localized marketing channels," said Tobias Bergstrom, Director Digital Channels, Thule Group. "Their combined capabilities have made our internal content creation processes incredibly streamlined and efficient, so we can very quickly respond to new product launches and market trends with up-to-date and highly relevant content."
"The Lionbridge partnership demonstrates our strong joint commitment to providing end user customers with best of breed software products that allow marketers to develop more effective global marketing campaigns that focus on a more personalized digital experience," added Scott Anderson, Chief Marketing Officer, Sitecore. "We are thrilled to add Lionbridge as a Platinum partner into our Technology Partner Program ecosystem."
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit http://www.lionbridge.com.
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world's leading brands -- including American Express, Carnival Cruise Lines, EasyJet and L'Oreal trust Sitecore to help them deliver the meaningful interactions that win customers for life. For more information, visit: http://www.sitecore.net/.
SOURCE Lionbridge Technologies