LONDON, December 18, 2014 /PRNewswire/ --

Leading automotive OEMs such as Lamborghini, Nissan, Volvo, Toyota, Hyundai, General Motors, Volkswagen, Mitsubishi and wider stakeholders such as Google, will assess customer buying behaviour and psychological motivations and the importance of having targeted data to plan effective campaigns convert leads into sales at The Digital Marketing Strategies For Automotive OEMs & Retailers 2015 Congress on February 25^th-26^th 2015 in London.

Customers today are increasingly connected, informed and empowered. As a result, their expectations are at an all-time high. Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. Customers research and decision making is now done online, via social media and online videos with trends quickly changing.

It is crystal clear that the importance of establishing a brand in the digital world cannot be overstated - automotive OEMs and Retailers need to have a strong positive presence in social media, be aware of emerging trends in digital marketing, have specific and correct content on cross device websites and - vitally - understand where shoppers are and what they think to drive consumers to the point of sale. The good news for automotive brands is that these shoppers are open to influence.

The Digital Marketing Strategies For Automotive OEMs & Retailers 2015 Congress is the only digital marketing event designed specifically for the automotive industry in Europe, bringing together digital marketing decision makers and brand specialists from automotive companies and dealerships from across Europe.

Across two days, topics tackled will include improving customer engagement and ROI, optimising campaign planning and integration through enhanced data management strategies, innovative CRM and cross-device strategies, digital content management and performance marketing through social media, improved SEO management and state-of-the-art online marketing strategies and more.

For more information, please visit the website here: http://www.automotive-digital-marketing-congress.com

Notes To The Editor  

This conference is one of six global conferences held each year within our Automotive Innovation Sector. In the last year, our solutions focused research has been successful in attracting over 2,000 attendees to our automotive series, with 60% of these being executive level OEMs.

Contact: Kimberley Graham kimberley.graham@lbcg.com +44(0)203-727-9501

SOURCE London Business Conferences Group