SINGAPORE, September 2, 2015 /PRNewswire/ --
- Shoppers and brands embrace new offline to online experience -
Ksubaka (formerly playTMN) today announced that the rollout, optimization and trial of its in-store offline to online 'playSpots' is now delivering over one million engagements per month - and this from just the first two launched cities: Beijing and Singapore.
Engagements are delivered on remotely managed touch screen displays, known as playSpots that are strategically placed within retail stores.
Ksubaka goes beyond simple consumer engagement and delivers true 'Moments of Joy'. These MoJos are created through short, familiar and bite-sized interactive apps leveraging the language of games. Ksubaka's bespoke gamified experiences are built around the reasons to believe in the advertised product, making it the hero and bringing consumers into the heart of the brand story. Most importantly these MoJos take place a few feet away from the store shelf, right when consumers are ready, willing and able to make purchasing decisions.
Shoppers are offered to extend the experience to mobile, where they can redeem rewards, collect loyalty points or link to the brand social networks. Advertisers are able to track all campaign metrics through Ksubaka's world leading real-time online dashboards.
Brands which have already enjoyed unparalleled in-store consumer engagement include: Clear, Coca-Cola, Colgate, Dove, Head & Shoulders, Heineken, Kellogg's, Lifebuoy, Nescafe, Oreos, Sunsilk, Wall's Ice-Cream and many others.
Following 5M USD of funding, used to develop, deploy and optimize its solution, Ksubaka will embark on a Series B fundraising drive in Q4 2015 which will be used to ramp up rollout and scale its platform across Asia.
Why Ksubaka now?
Brands have struggled to engage with consumers at scale at the point of purchase. Ksubaka, by delivering a permission based, fun, interactive and immersive experience enables brands, for the first time, to gather from in-store locations the equivalent real-time metrics they enjoy online and benefit from significant increased sales.
Julian Corbett, CEO and founder of Ksubaka, commented: "We started Ksubaka with the idea that advertising did not need to be interruptive and a nuisance. By using known play patterns, there is a form of content people actually enjoy and that is effective. Because you cannot fake play and it generates rich data, it delivers unparalleled results for brands in-store, the location where 24 trillion dollars are spent annually. We have been gratified by tremendous results and are now looking to extend our ambitious roll out plans and build up our management team."
The stats don't lie….
Ksubaka has been testing and optimising the platform for 18 months in Singapore and launched four months ago in over 15% of hypermarkets in Beijing.
- One million Moments of Joy per month are being experienced by shoppers.
- On average a store with Ksubaka playSpots generates over 100,000 MoJos a year
- Recent campaigns have seen 12% of those who complete a Ksubaka experience connect via their mobile on WeChat, with a further 22% sharing the event on their timeline
- Each playSpot is used on average every 5 to 10 minutes
- A hypermarket with 10 Ksubaka playSpots will engage 10% to 15% of footfall.
- Click Through Rates are above 8%. CTR is the percentage of exposures of an experience that result in a shopper engaging (NOTE: this is to be compared with the 0.05% CTR in display advertising)
- The platform will see between 40,000 to 65,0000 players in any 12 hour period (NOTE: that is more daily engagements than the lifetime number of downloads of 99.9% of all mobile Apps in 2014)
- Compound growth (CMGR) consistently over 20% month on month
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Founded in 2013 with offices in London, Shanghai and Guangzhou and headquartered in Singapore Ksubaka (formerly playTMN) creates moments of joy for shoppers through the power of play, and in so doing, has created a powerful media space in retail environments in Asia. For the first time advertisers can cost-effectively engage and convert shoppers in a sustainable and scalable manner.
Ksubaka has received $5 million investment from private investors and Dymon Asia.