Kimberley-Clark® Launches New TV Advert for Pull-Ups® Brand

LONDON, May 10, 2013 /PRNewswire/ --

Kimberly-Clark, manufacturer of Huggies® Pull-Ups®, is set to unveil a new television commercial to coincide with the launch of its latest campaign, which encourages parents to use Pull-Ups as a vital tool in potty training their child.

In the 30 second advert, on screens for six weeks, from 1 May, children are seen graduating to 'big kids' after successfully completing their potty training journey with Huggies® Pull-Ups®. The commercial highlights the functional benefits of Huggies® Pull-Ups® compared to a generic nappy-pant, showing they are less bulky and easier to pull up and down like real underwear. The unique wetness indicator is also highlighted to demonstrate how Huggies® Pull-Ups® can help children to understand the feeling of being wet and dry.

UK Brand Manager, Sarah Gamble says: 'The theme of the advert is about educating parents and helping them understand that Huggies® Pull-Ups® are not the same as nappy pants on the market. The graduation theme clearly demonstrates how choosing Pull-Ups can help children graduate to big kid underwear and move confidently through the potty training process.'

The launch of the new TV advertisement will be supported by an integrated campaign which includes print, digital and PR media, following a substantial investment by the manufacturer for 2013.  

For more information about the new Pull-Ups potty training campaign, visit the Pull-Ups website.