Just Search Reviews Google Anti-Piracy Algorithm

MANCHESTER, England, August 23, 2012 /PRNewswire/ --

Google is continually making changes to its algorithm to ensure users receive the most relevant results when they make a search online. Once the algorithms are rolled out they are given a constant series of smaller amendments specially designed in order to keep the results relevant.

2012 has seen some major changes to the existing algorithms affecting internet users with the release of the Google Panda and the Google Penguin updates, both of which targeted websites engaged in low quality link building and responsible for duplicate or spammy content. The Google Venice represented an amendment aimed at assisting the promotion of local listings in the search results.

The latest update, which is yet to be christened with an official name, is chiefly geared towards demoting sites in the search results that are continually linked to copyright infringement complaints.
The new search results will be organised according to the current wide range of algorithm factors, but their order also take into account the number of valid copyright removal notices Google has received about a specific domain. Sites with a large number of notices should start to be placed lower down in the SERPs once the changes take effect.

Well known websites like Isohunt and The Pirate Bay are the most likely to be affected by the new conditions simply because of the type of content each site is home to, but both have released statements declaring that Google accounts for only a fraction of their traffic, with most customers visiting their sites directly.

An interesting side issue associated with this particular update is that it also affects sites owned by Google itself. A statement from the company read: "This update applies to all websites including our own - YouTube, Blogger, etc." Google followed up this statement by also confirming that they would remove any and all infringed copyright from YouTube as soon as they became aware of it.

Just Search Reviews the affect this update can have on all websites by quizzing their SEO Manager Paul Spreadbury on whether there was anything websites ought to change immediately in order to conform to the latest algorithm change. He stated:

"A lot of websites will not be directly affected by this algorithm change, but it is something all website owners need to be aware of. This latest update from Google has outlined the company's position not to actively promote websites that infringe copyright laws from now on and it acts as another argument in favour of website content that is completely unique."

For further Just Search Reviews on Google Algorithm Updates and Products please visit our review site.