LONDON, November 24, 2016 /PRNewswire/ --
After a year of continued success, Izabel London have launched a three month long TV channel sponsorship campaign on the TLC, Lifetime and Universal channels to give the brand an even bigger boost over the festive period.
Izabel London's wide range of exotic day wear and accessible evening wear is available in over 500 locations across the UK, including in prestigious retailers such as: House of Fraser, Dorothy Perkins and Debenhams. The dynamic women's wear brand's TV campaign is part of an impressive global expansion process over the next year. The brand is currently stocked in more than 1,000 locations worldwide. After achieving an impressive 140% sales boost in India this year, the brand has also been nominated as finalist in the Drapers Awards 2016 'Mainstream Brand of the Year' category.
The campaign, featuring the brand's latest sleek signature party style is set in chic surroundings and features relatable young models getting ready for a night out on the town. The adverts, which run from October to December, showcase the leading fashion retailer's Autumn/Winter collections which are available on their website and in stores now.
Karan Singh, founder of Izabel London said, "The aim of our first TV Campaign is to engage with our audience by offering catwalk fashion styles to everyday women. One of the main challenges with this scale of marketing expansion is to retain the essence of the brand over multiple channels. Our most recent collaboration with TLC, Lifetime and Universal gives Izabel London the brand exposure we need amongst a new audience.
Izabel London, as a brand, have chosen to use relatable women who reflect the UK's diverse population. The brand remain true to their ethos, focusing on providing easy to wear, catwalk inspired women's clothing at affordable prices to the 'every day' woman.
SOURCE Izabel London