LONDON, June 26, 2012 /PRNewswire/ --

xoJane arrives in the UK, offering a new lifestyle media alternative for British women unlike anything else online or in print

SAY Media property, xoJane.com, one of the fastest growing and most engaging women's sites in the United States, today announced the launch of xoJane.co.uk. Written by a dedicated team led by former Handbag.com editor Rebecca Holman, xoJane.co.uk uses the same successful formula of wise and witty editorial that proved so popular in the US.

"A place where women can be themselves"

Commenting on the launch, Holman said, "We want to open an ultra-personal dialogue with British women by presenting a level of intimacy and honesty never seen before in UK media. We have created a place where women can really be themselves and celebrate the contrasting emotions we all share. It's fine to be upfront, yet vulnerable and caring, while making room for plenty of 'me' time."

xoJane founder and US editor Jane Pratt said, "We're really excited to be launching in the UK. xoJane has always been about trying to reach women in the most intimate way possible.  The new localised site with Rebecca at the helm will allow us to better connect with our British community."

A collection of honest and authentic voices

Fashion, beauty, love, sex and celebrity are key themes in the provocative content written by xoJane editors with personality and point of view. xoJane UK's format encourages readers to interact with peers and editors alike, creating a unique community based on trust, empathy and conversation.

The tone is direct, witty and honest with regular xoJane features that readers crave like: "It Happened to Me," "Fatshion," "The Stingy Shopper," "Tried and Tested," and "Do This Don't."

Recent xoJane.co.uk headlines include:

• 8 THINGS I DO BETTER WHEN I ' M DRUNK,
• DRESS THE ED : THE DAY REBECCA TURNED TO THE TOWIE SIDE
• HERE ' S WHY I ' VE MADE SO MANY IMPORTANT LIFE DECISIONS BASED ON MEN
• FATSHION FOR WEDDINGS  
• IT HAPPENED TO ME : MY MIDDLE - AGE , MIDDLE - CLASS MOTHER GOT STONED , HAD A BAD TRIP

Stateside success transfers to UK

With almost 800,000 unique monthly visitors and 4.5 million monthly page views, xoJane is one of the fastest growing lifestyle sites in the US and already attracts over 47,000 British unique monthly visitors.

Rosie Wolfenden of cult jewellery label Tatty Devine said, "We are delighted to be featured in xoJane and to be part of its UK launch. xoJane is a fantastic website for women who want to read independent and intelligent material. My business partner Harriet and I are both fans of xoJane.com and we're thrilled that there is now a UK version of the site. We love Jane Pratt's commentary and we look forward to what Rebecca and the UK team bring to their British audience."

Rebecca Holman is available for interviews immediately.

Jane Pratt will be available for interviews in the UK on 26 and 27 June.

To celebrate this exciting addition to the UK online landscape, SAY Media and xoJane are hosting a star -studded launch party in central London on 27 June, where friends and fans of xoJane will experience an evening of 'The Unexpected.' Members of the press are invited to attend by emailing kelly@klpr.biz

About xoJane

While xoJane.co.uk speaks to all women, at its core the content targets 25-44 year-old affluent (ABC1), intelligent and ambitious women. Created by Jane Pratt, founding editor of Sassy and Jane magazines, and an editorial director of SAY Media, xoJane is written by a group of women and men with strong voices, identities and opinions, many in direct opposition to each other. xoJane is where women go when they are being selfish - it is a destination for women to indulge in what makes them feel good about who they are, how they look and what they feel.

xoJane is part of SAY Media's Style channel, which includes top fashion and beauty sites Fashionista, Honestly…WTF, Cupcakes and Cashmere, Red Carpet Fashion Awards and more. With 800,000 unique monthly visitors, xoJane attracts some of the top advertisers in the US.

About SAY Media

SAY Media is a digital publishing company that turns strong, culturally relevant voices into premium digital media experiences. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. Providing simple and accountable ways for the world's top brands to engage with these passionate audiences, at scale, SAY has a reach of more than 400 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit http://www.saymedia.com.

SOURCE SAY Media