PALM BEACH, Florida, March 22, 2018 /PRNewswire/ --

MarketNewsUpdates.com News Commentary 

The gig economy, as reflected by nonemployer firms, is significant and growing fast. Overall, there has been a clear surge in nonemployer firms, a measure of contractor and freelance individuals, business activity in the last decade, which indicates an increasing rise of online platforms. According to a 2016 study by McKinsey & Co., roughly 30 percent of working-age Americans are already engaged in the gig economy, and some labor experts predict that that economy, with its freelance workforce, could make up the majority portion of the American workforce within a decade. Many of the largest companies are now turning to online freelance services to add flexible hires during those companies' busiest seasons. This shift is already underway in many sectors, including the restaurant and hospitality industries, with a large percent of millennials believing that they prefer to be their own bosses. Active stocks in the markets include: ShiftPixy, Inc. (NASDAQ: PIXY), Grubhub Inc. (NYSE:GRUB), Starbucks Corp (NASDAQ: SBUX), Dunkin' Brands Group, Inc. (NASDAQ: DNKN), Domino's Pizza, Inc. (NYSE: DPZ).

ShiftPixy, Inc. (NASDAQ: PIXY) BREAKING NEWS: ShiftPixy, a disruptive workforce engagement platform provider, is helping businesses streamline employment operations in sectors where high turnover is hampering growth. The gig economy's mainstream adoption has caused much of the part-time labor force to leave the standard workplace in favor of gig platforms that provide the desired flexibility. By leveraging the gig economy concept and focusing on companies who rely on part-time labor, ShiftPixy's ecosystem and mobile platform have created a solution that allows operators to retain a dedicated workforce while achieving desired growth and scalability.

ShiftPixy's Co-Founder and CEO Scott Absher stated, "We talk with scores of operators every week that struggle with high turnover. We also speak with private equity firms who own multi-unit restaurant and QSR brands in their portfolio and can relate to today's part-time labor troubles. ShiftPixy can improve their portfolio companies' efficiencies and their bottom line by establishing much needed stability and reliability in the workforce."

Particularly for mid- to large-sized restaurant, hospitality, and retail chains, where employees are the heart of an organization, ShiftPixy provides a sophisticated tech-driven solution to cure the labor headaches many organizations face. AI-enabled onboarding, human capital data recorded on private blockchain ledgers, and an innovative 'micro-metering' approach to financial and insurance transactions are only a few ways ShiftPixy is disrupting both the traditional employment and gig economy models and providing a ready-to-hire workforce for organizations. Read this and more news for ShiftPixy at:   http://www.marketnewsupdates.com/news/pixy.html

To discover the power of ShiftPixy's self-delivery platform for your restaurant please select one of our convenient webinar timeslots at: https://www.shiftpixy.com/webinars/ Or call at 888-798-9200 to register.

Additional industry related developments from around the markets:  

In Gig Economy recent developments, on February 8, 2018, federal Judge Jacqueline Scott Corley ruled that a four-month Grubhub Inc. (NYSE:GRUB) delivery driver was properly classified as an independent contractor, and not an employee. While not a slam dunk victory for California "gig economy" companies due to the fact-intensive analysis required in misclassification cases, these companies now have some insight as to how California courts may apply the decades-old rubric to their innovative, twenty-first century business models in determining whether a worker is properly classified as an independent contractor.

In a release issued on Reuters late yesterday afternoon, Starbucks Corp (NASDAQ: SBUX) wants more people to use its time-saving mobile ordering app that lets customers buy drinks without waiting in line. Interviews with more than two dozen Starbucks customers suggest that the move, aimed at countering robust competition from fast-food chains and other coffee sellers, may face obstacles. To start, saving time was not high on some customers' wish lists. In fact, several said they deliberately slow down their Starbucks visits to indulge in mini catch-up sessions with the "baristas" who take orders and make lattes.

Dunkin' Brands Group, Inc. (NASDAQ:DNKN) continues to introduce faster and easier choices for running on Dunkin', announcing that On-the-Go Mobile Ordering is now available through the Google Assistant, on iPhones and Android phones. Though this new integration, DD Perks® Rewards members can use the Google Assistant, Google's voice assistant technology, on their iPhones and Android phones to place a mobile order for Dunkin' Donuts coffee, beverages, baked goods and breakfast sandwiches, and then speed past the line in store for pick-up. The new integration is powered by Conversable, a leading AI-powered conversational intelligence platform.

Domino's Pizza, Inc. (NYSE: DPZ), the recognized world leader in pizza delivery and digital ordering platforms, is now conducting a second round of self-driving delivery vehicle testing, with a focus on the customer experience. This two-month test in Miami, in partnership with Ford, will leverage the learnings of the first round of testing, but will add the element of delivery in a larger, urban setting. "Our first round of testing the customer experience in Ann Arbor provided some great learnings and insights, including the fact that there are customers who are interested in this as a delivery option," said Kevin Vasconi, executive vice president and chief information officer of Domino's. "Our testing is focused on the last 50 feet of the customer experience, between the front door and the car. While we work to refine that interaction, we also need to understand how operating this type of delivery in a more densely populated city will impact the customer experience and the specific delivery challenges it might present."

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