innocent and Pure360 Celebrate 10 Years Together

BRIGHTON, England, December 8, 2014 /PRNewswire/ --

December 14th marks the 10 year anniversary for infamous smoothie brand, innocent, and leading email service provider, Pure360.

     (Photo: http://photos.prnewswire.com/prnh/20141208/720176-INFO )

innocent and Pure360 first began working together in December 2004 when innocent sent out their first newsletter to 5,000 subscribers, with the help of Pure360 and their platform.

One of innocent's main aims was to grow their database organically by sending monthly newsletters to increase engagement with subscribers.

Lois Hinx, innocent Digital Manager, comments: "It's about making sure what we send people is the kind of content they actually want to receive; we want to make sure that what we communicate to family members is interesting, engaging and raises the occasional smile."

In only 5 years Pure360 helped innocent to grow their organic database from 5,000 to 100,000 subscribers; encouraging innocent to refresh their emails and begin ramping up their popular newsletters from once a month to once a week.

In 2011 innocent became well aware of the influence of social media to increase their brand exposure. Pure360 worked with innocent to integrate their email and social media channels to produce campaigns such as their famous 'Tweet & Eat', which generated 18,000+ tweets during the campaign.

Liza Baron, Pure360 Customer Success Manager for innocent, comments: "innocent are great to work with because of their determination to provide the best possible email experience. They've done this via organic list growth, linking email to other channels and keeping up with the latest trends & best practice advice. I have every confidence that their email marketing will continue to delight their subscribers through 2015 and beyond."

Due to the success of their relationship, only a year later innocent appointed Pure360 to drive their email marketing activity beyond the UK; rolling out Pure360 across all of their European territories.

And, after 10 years, innocent's email database has organically grown from 5,000 to 200,000, and that's just in the UK.

Joe McEwan, Head of Digital at innocent, comments: "We have nothing but good things to say about our relationship with Pure360. Smart, helpful people who have helped us build a truly thriving two-way relationship with our drinkers via eCRM. Here's to the next 10 years of working together."

SOURCE innocent and Pure360