Investment in video conferencing solutions creates new opportunities for audio conferencing endpoint suppliers, finds Frost & Sullivan
MOUNTAIN VIEW, California, Jan. 26, 2016 /PRNewswire/ -- The demand for audio conferencing endpoints in the global market is shifting from traditional time-division multiplexing (TDM)/Internet protocol (IP) conference phones to products with more specialized use cases. Emerging audio conferencing endpoint vendors are rapidly gaining market share by capitalizing on this transition and posing a challenge to incumbents with their innovative products and aggressive marketing campaigns.
New analysis from Frost & Sullivan, Global Audio Conferencing Endpoints Market (http://frost.ly/10) finds that the market earned revenues of $364.9 million in 2014 and estimates this to reach $579.2 million by 2021. The study covers tabletop and installed audio conferencing endpoints. Tabletop audio conferencing endpoints are further segmented into TDM, voice over IP (VoIP) and universal serial bus (USB)/alternative connectivity endpoints.
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"The TDM and VoIP segments experienced a decline in revenue in 2014, mainly due to a considerable fall in the number of TDM endpoints, tough economic conditions in some regions of the world and poor financial results of two major tabletop vendors," said Frost & Sullivan Unified Communications & Collaboration Industry Manager Alaa Saayed. "While the VoIP segment is expected to recover from the revenue slump in a few years, the TDM segment will remain on a downward trajectory over the forecast period."
Traditional vendors can reverse this market slide to some extent by developing more specialized personal and room audio conferencing endpoints to cater to the needs of smarter personal and group work environments. The tabletop audio conferencing endpoints market can depend on the sales of low-cost portable conference phones, while the high-end market will be bolstered by the sales of new video conferencing solutions.
"Bandwidth-intensive video conferencing solutions require intelligent and network-linked installed audio conferencing systems for the effective management of audio, video and data traffic on the network," noted Saayed. "This, along with the growing demand for unified communications-enabled conference phones and the worldwide presence of an estimated 30 million huddle rooms for ad-hoc and scheduled meetings, is rapidly changing the landscape of the audio conferencing endpoints market."
Audio conferencing endpoint vendors will do well to focus on simplicity, enhanced end-user experience, mobile integration, superior audio quality and multi-connectivity. These product advantages will help strengthen their presence in the potentially lucrative markets of Latin America and Asia-Pacific, in addition to North America, Europe, Middle East and Africa.
Global Audio Conferencing Endpoints Market is part of the Conferencing & Collaboration (http://ww2.frost.com/research/industry/information-communications-technologies/conferencing-collaboration) Growth Partnership Service program. Frost & Sullivan's related studies include: Analysis of the North American Hosted IP Telephony and UC and Collaboration Services Market, Global Contact Center and Office Headset Market, North American Conferencing Services Market, and Global Enterprise Communications Platforms and Endpoints Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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SOURCE Frost & Sullivan