Incontinence Care Products Market worth $20.85 billion by 2030 with 7.1% CAGR | MarketsandMarkets™
DELRAY BEACH, Fla., Aug. 18, 2025 /PRNewswire/ -- The global Incontinence Care Products Market, valued at US$13.99 billion in 2024, stood at US$14.81 billion in 2025 and is projected to advance at a resilient CAGR of 7.1% from 2025 to 2030, culminating in a forecasted valuation of US$20.85 billion by the end of the period. A change in healthcare delivery models drives the ICP market as home-based and long-term care is prioritized. Rising disposable incomes, especially in emerging markets, have improved affordability and increased spending on personal hygiene and healthcare products. Insurance coverage and caregiver support programs in many countries support the rising demand from home healthcare settings. Furthermore, the development of bio-based superabsorbent polymers and the increasing adoption of smart diapers create new opportunities for companies in this sector.
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By product, the market is segmented into absorbents and non-absorbents. In 2024, the absorbents segment accounted for the largest market share. The absorbent incontinence care products market is experiencing steady growth driven by a rising global geriatric population, which is more prone to urinary and fecal incontinence due to age-related health issues. Increasing awareness around personal hygiene and improved quality of life, particularly among elderly individuals and caregivers, has boosted the demand for convenient, easy-to-use absorbent solutions such as adult diapers, pads, and protective underwear. Additionally, growing acceptance of incontinence as a medical condition associated with less stigma, combined with efforts from healthcare professionals to promote early diagnosis and treatment, is encouraging product adoption.
By usage, the market is segmented into disposables and reusables. The disposable segment is expected to grow at the highest CAGR during the forecast period. The high growth rate of the disposables segment is attributed to the growing availability of disposables such as adult diapers, pads, and underpads, eliminating the need for washing and sanitization. Adopting disposables in home care settings and healthcare institutions for infection control measures is also expected to contribute to market growth.
By geography, the incontinence care products market is divided into five segments: North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. In 2024, Europe accounted for the largest share of the incontinence care products market. The key factors driving market growth include the expanding geriatric population; presence of a well-established healthcare system; availability of reimbursements; and the adoption of technologically advanced incontinence care products.
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Some of the prominent players operating in the market include Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), Ontex BV (Belgium), Unicharm Corporation (Japan), Coloplast A/S (Denmark), Cardinal Health, Inc (US), Medline Industries, LP (US), McKesson Corporation (US), ABENA A/S (Denmark), Attindas Hygiene Partners Group (US), Hollister Incorporated (US), and Dynarex Corporation (US).
Essity Aktiebolag (Sweden):
Essity Aktiebolag is an industry leader in the incontinence care products market. The company maintains its market leadership position by offering extensive incontinence care products, including pads, liners, and adult diapers that meet different customer requirements. The company's strong global presence, particularly in Europe and North America, is bolstered by its well-known TENA brand, synonymous with quality and innovation in incontinence care. In recent years, Essity acquired Knix Wear (Canada) and Modibodi (Australia), two major players in the leakproof apparel segment, thereby broadening its presence. The company operates in over 150 countries and manages 48 production facilities globally, supporting strong market access & operational efficiencies.
The Procter & Gamble Company (US)
The Procter & Gamble Company is a worldwide consumer goods enterprise. The Baby, Feminine & Family Care segment under P&G includes incontinence care products, which they sell through their Always Discreet brand. The Always Discreet product line contains liners, pads, and underwear designed to provide advanced absorbent technology that maintains discretion and comfort. With distribution channels in about 70 nations, P&G reaches customers from more than 180 nations worldwide. Research and development at P&G receives substantial funding, which supports 1,500 researchers who work within nine global innovation centers, and the company holds 60,000 active patents internationally.
Kimberly-Clark Corporation (US)
Fisher & Paykel Healthcare Limited, based in New Zealand, is anticipated to capture the third-largest market share of sleep apnea devices by 2024. The company strategically distributes its innovative sleep apnea products across two primary segments: the Hospital and Homecare sectors. Fisher & Paykel is committed to elevating patient care by continuously enhancing its product offerings, emphasizing advanced humidification systems and state-of-the-art mask technologies. These improvements are designed to improve patient comfort during therapy and optimize therapeutic outcomes, ensuring that users experience effective and comfortable treatment for their sleep apnea. Through these efforts, the company aims to solidify its position as a leader in the sleep apnea market while improving the quality of life for patients globally.
Ontex BV (Belgium)
Ontex BV is a worldwide leader in personal hygiene by developing creative solutions for different market segments. The corporation distributes its operations across 110 nations through 17 production sites, establishing a strong worldwide supply network. Ontex's incontinence care brands, such as iD and Serenity, are well-recognized in Europe, particularly in the adult care segment, where the company holds a significant market share. In 2024, Ontex launched a new line of sustainable incontinence products under its iD brand, using biodegradable materials to attract environmentally conscious consumers. The company built a new manufacturing facility in Eastern Europe to address rising market needs from this geographical area.
PAUL HARTMANN AG (Germany)
PAUL HARTMANN AG offers premium incontinence care products through its diapers, pads, and skincare solutions, serving institutional facilities and individual customers. The company maintains extensive worldwide operations through its 21 production sites in 9 countries and presence in over 100 countries. The MoliCare brand from Hartmann leads the European market, especially within the institutional care segment, where it maintains a dominant position in the adult incontinence industry. The company dedicates substantial funds to research and development projects that center on creating skin-friendly, highly absorbent products and spends around 3 % of its annual revenue on these efforts. The company increased its production volume by developing an Asian facility to address this region's rising market needs
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