BANGKOK, August 28, 2013 /PRNewswire/ --

29 - 31 October 2013, BITEC, Bangkok, Thailand

South Korea is a hub for cosmetic innovation in Asia and is fast becoming a role model for the global cosmetics industry. Products such as BB and CC creams, which have spurred innovation worldwide, put South Korea clearly on the map for cosmetic excellence, and in 2012 its cosmetics and toiletries market grew by an impressive 9.1 per cent.

     (Photo: http://photos.prnewswire.com/prnh/20130828/637387 )

The South Korean success story will take centre stage at this year's in-cosmetics Asia where it forms the new country focus designed to uncover the technological breakthroughs and trends driving new product design and fuelling rapidly growing demand in South Korea and beyond.

A special feature display immediately highlights South Korea's central status within the industry and will include a focus on natural, functional and high-tech ingredients. Also housing finished products, it will offer visitors an insight into the vibrant South Korean market.  

The show floor will be brimming with opportunities to discover the latest innovations coming out of South Korea with more exhibitors from the country expected than ever before - there is already a 90 per cent increase in South Korean exhibitors compared to this time last year. The Korea - IBITA pavilion, where many exhibitors from the region will be housed, also facilitates visitors interested in learning more from Korean suppliers.

In the Marketing Trends Theatre, a series of presentations will further probe the South Korean cosmetics industry to help manufacturers identify how they can develop products that perform well and address consumers' biggest concerns.

Florence Bernardin, Founder, Information & Inspiration and Consultant to in-cosmetics Asia, puts South Korea into focus during two sessions. In "What's Happening In Korea?" visitors can expect to gain a deeper understanding on how Korea has become Asia's dominant force and its ability to react quickly and creatively to trends. Meanwhile "What's Next From Korea?" digs deeper into emerging trends that will set the beauty agenda in years to come - this session explores natural ingredients, glowing beauty, the power of TV and men's grooming among other things.

In addition to this, Chang Seo Park, Head of R&D Centre at NCR, presents "Current R&D and Herbal Medicine Trends in Korea". This informative session takes a closer look at how Korea is leveraging its export markets - such as China, Japan and Hong Kong - to increase sales. He will focus in particular on 'Hanbang' cosmetics, which are based on Korean traditional medicinal herbal recipes and wisdom, and have recorded 15.7 per cent CAGR growth between 2009-2011.

To find out more about the Korea Focus at in-cosmetics Asia visit

http://www.in-cosmeticsasia.com/korea

To register to visit in-cosmetics Asia, go to http://www.in-cosmeticsasia.com

Contact: Ivan Rahal, Marketing Manager, Reed Exhibitions, Gateway House, 28 The Quadrant, Richmond, Surrey , TW9 1DN, UK, Email: ivan.rahal@reedexpo.co.uk | Tel: +44(0)208-910-7847

SOURCE in-cosmetics Asia