In-app Advertising Market to be Worth $410.4 Billion by 2030: Grand View Research, Inc.

SAN FRANCISCO, May 15, 2023 /PRNewswire/ -- The global in-app advertising market size is anticipated to reach USD 410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc. The increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities is offering enormous growth opportunities for the global in-app advertising industry.

Key Industry Insights & Findings from the report:

• Based on type, the interstitial ads segment is estimated to record substantial growth at the rate of nearly 15% during the period 2023-2030. This can be attributed to the variety of benefits, such as wide application support, ease of implementation, and affordability which drives high returns on investment.
• Based on platforms, the iOS segment is anticipated to grow significantly over the forecast period owing to the increased adoption of iOS devices in developing countries such as South Korea, China, and Japan. The segment accounted for nearly 32% market share in 2022.
• Based on application, the gaming segment is expected to reach the highest revenue share of the market by 2030. The ability to create a more engaging experience through video and banner ads is driving the growth of the gaming segment.
• The key market players focus on mergers and acquisitions to strengthen their service offerings and expand their market presence in various regions.

Read 171 page market research report, "In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2030", published by Grand View Research.

In-app Advertising Market Growth & Trends

The increasing popularity of e-commerce and gaming applications is driving the growth of the in-app advertising market. Incorporating in-app advertising campaigns enables advertisers to build effective revenue-generation strategies by displaying advertisements on mobile applications. According to research, smartphone users spend more than 90% of their time on various applications, making it an ideal choice for marketers for advertising.

In-app advertisements help marketers generate more user engagement than mobile web advertising. Incorporating video, banners, and interstitials in applications allows advertisers to increase traffic and create brand awareness while generating higher investment returns. Furthermore, implementing in-app advertisements allows marketers to gain information about changing consumer preferences and study several attributes related to usage patterns, age, interests, and location providing significant growth opportunities for the market.

The advertisers are incorporating the latest technologies like artificial intelligence and machine learning to collect information about changing consumer behavior and preferences. Advanced data collection and analytics solutions have helped marketers target customers effectively. Furthermore, key market players focus on mergers and acquisitions of innovative solution providers to gain access to advanced analytics and improve their market presence.

The rising focus of iOS and Android platforms on protecting users' personal information by preventing unauthorized access to third-party applications and the growing privacy concerns have significantly affected companies that collect users' data for their advertising campaigns. The recent developments regarding privacy and security by platforms are helping users protect their data and give them access to choose whether they want to share their personal information.

In-app Advertising Market Segmentation

Grand View Research has segmented the global in-app advertising market based on type, platform, application, and region: 

In-app Advertising Market - Type Outlook (Revenue, USD Million, 2018 - 2030)

• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads

In-app Advertising Market - Platform Outlook (Revenue, USD Million, 2018 - 2030)

• Android
• iOS
• Others

In-app Advertising Market - Application Outlook (Revenue, USD Million, 2018 - 2030)

• Entertainment
• Gaming
• Social
• Online Shopping
• Payment & Ticketing
• News
• Others

In-app Advertising Market - Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Italy
• Spain
• Russia
• Netherlands
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia
• Latin America
• Mexico
• Argentina
• Brazil
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa

List of Key Players in the In-app Advertising Market

• ironSource (Unity Software Inc.)
• Google AdMob (Google LLC)
• BYYD Inc
• Flurry (Yahoo Inc.)
• TUNE, Inc.
• Amobee, Inc.
• InMobi
• Glispa GmbH
• AppLovin
• Chartboost, Inc
• Smaato, Inc.
• Leadbolt

Check out more market research studies published by Grand View Research:

• Location Based Advertising Market - The global location based advertising market size is expected to reach USD 224.40 billion by 2027, expanding at a CAGR of 17.4%, according to a new study conducted by Grand View Research, Inc. Growing digitalization initiatives among brands and advertisers to promote products and services, proliferation of GPS enabled smartphone usage, and increasing usage of social media and e-commerce sites are aiding the growth of the market for Location Based Advertising (LBA). Mobile applications with location based services have formed a direct link between brands and customers enabling high consumer engagement and increased sales. Moreover, technological advancements in network connectivity such as 5G, proliferation of new data sources, and use of analytics to gain consumer insights is likely to impact the market positively over the forecast period.
• AI In Media & Entertainment Market - The global AI in media & entertainment market size is expected to reach USD 99.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 26.9% from 2022 to 2030. The increasing popularity of virtual creation in the media and entertainment business, and its ability to create high-definition graphics and real-time virtual worlds, are driving the market forward. Artificial intelligence(AI) is helping media companies to leverage these benefits by enhancing content management across various phases in the workflow of content processes, including smart content analysis and categorization, automatic image tagging, scalable personalization and predictions, time-saving content creation assistance, and text intelligence and analysis, and voice-controlled platforms.
• Esports Market - The global esports market size is expected to reach USD 12,494.3 million by 2030, registering a compound annual growth rate (CAGR) of 21.9% from 2022 to 2030, according to a new report by Grand View Research, Inc. The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.

Browse through Grand View Research's  Next Generation Technologies Industry Research Reports.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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