Improving Customer Experience Execution and Delivering to Increase Player Lifetime Value

News provided by

Customer Experience Transformation: Gambling

26 Mar, 2014, 11:16 GMT

LONDON, March 26, 2014 /PRNewswire/ --



http://www.customerexperiencegambling.com/news

The UK's first meeting dedicated to customer experience in gambling has been announced for 20-22 May in London

With the UK and European gambling sector growing dramatically, and competition, new entrants and increasing innovation on the rise, the battle to acquire and retain is heating up. Key to meeting these business goals is delivering exceptional, innovative and strategic customer experience and service to produce profit, ROI and market share.

The Customer Experience Transformation: Gambling is the forum for you to develop customer experience excellence, and inspire player retention and loyalty. The Summit will focus on strategies, case studies and innovation to improve your customer experience, ROI, acquisition and retention and develop world class customer service to increase a player's lifetime value to your organisation.

With increasing costs, competition and regulation, this is an exclusive gambling industry event where you will learn and interact with your peers and experts in the industry. They have united to solve and develop solutions for developing, delivering and executing a world class customer experience to boost your customer numbers and ROI.

Leading international gamification experts/gurus will guide you through the practicalities:

  • Britt Boeskov, COO, Unibet
  • Jacob Lopez, Chief Information Officer, StanJames
  • Caroline Grindrod, Director of Customer Experience, Mecca Bingo
  • Ronan Wall, Head of Operations, Paddy Power
  • Anne Blight, VIP Manager, Rank Group
  • Mariana Silva Southern, Head of Product Strategy, William Hill
  • David Appleby, Senior Workforce Planning and Management information Developer,
    BetClic

Key topic to be addressed at Customer Experience Transformation: Gambling include:

  • Improving retention strategies to increase player lifetime value and loyalty
  • Increasing customer engagement through social media and mobile apps
  • Implementing effective multi-channel management for customer experience excellence
  • Improving customer service through insight and analytics
  • Utilising customer experience technology and innovation to reduce customer churn
  • Securing buy-in internally to deliver customer experience goals and ROI

Would you like to know more? Please Find the full programme, speaker list and registration form at http://www.customerexperiencegambling.com/news