BASEL, Switzerland, April 26, 2013 /PRNewswire/ --

Digital technology makes its first worldwide entry to the world of fine watchmaking. The Italian company i'm S.p.A. presents the first luxury smartwatch at Baselworld launching the i'm Watch Jewel Collection, the evolution 2.0 of the watch. A revolution, the smartwatch that changed the watch concept, designed by two young Italian businessmen, Manuel Zanella and Massimiliano Bertolini, has become a cult for those who love technology. For the first time in a sector mainly dealing with mechanical movements enclosed in the noble steel cases of luxury watches, gold, silver and platinum pool with digital technologies raising them to a new, unexpected status.

     (Photo: http://photos.prnewswire.com/prnh/20130426/612568 )

i'm Watch is the perfect link between the excellence of Italian engineering and an indisputable style. High-quality materials and excellent manufacturing standards make it a comfortable, durable and attractive smart-jewel to see and to wear.

Now, they are made to communicate with smartphones so that wearers can receive on their wrist calls, text messages, e-mails, notifications, music, agenda, weather forecasts, photos or apps as i'msport. The former allows the monitoring of your workout performance. A compact masterpiece of technology and jewelling.

Mr. Manuel Zanella comments: "Since its early beginnings, i'm Watch has been pursuing the pooling of a technological core with a luxury taste. This is why we created three lines: Color, Tech and Jewel. We always believed that this item would be an absolute revolution and represent the future of mobile technology and watchmaking evolution. And we also believed that these three lines would identify, create, and match three different targets. We are very proud that a company as Citigroup carried out research on a fully Italian project, and even more that they estimated an expected business figure of approximately 60 billion dollars."

This opens a new horizon for the watch industry. Innovation is now focusing on watches as an attractive target of reinventions based on evolving daily requirements. Whilst a revolution has already taken place in the field of technology creating a new considerable market, the next future will probably be the setting of a real reconception of watches by different brands, including the watchmaking industry.

i'm S.p.A. is the holder of the i'm Watch trademark and the product design in over 150 countries.

More info on http://www.imsmart.com

SOURCE WWW.IMSMART.COM