PARIS, February 22, 2016 /PRNewswire/ --
IKO System is a SaaS-based predictive platform that allows B2B companies to identify their future clients and to automate sales prospection. The company is today announcing that it finalized a series A funding of 2.5m€ with Naxicap Partners, 3T Capital and Bpifrance to accelerate its development in Europe.
Since 2011, IKO System has been helping its B2B clients optimize and industrialize their sales prospection. IKO System's platform addresses two issues in B2B prospecting - generating qualified prospects and automating the process of planning meetings with decision-makers. With IKO System, salespeople no longer have to search tediously for prospects nor call to get in touch with the contact they're targeting.
IKO System counts global leaders among their 200 clients (Oracle, Adobe, HP, Infor) as well as fast-growing companies (Marketo, Talend, TIBCO, Augure, AT Internet, Tidemark) known for the quality and performance of their business teams.
"Tidemark Europe put IKO at the heart of their lead generation process. Our feed of inbound leads significantly increased by putting their platform in place. We were able to set up meetings with the audience that we had targeted." Jérôme Lefebvre, Vice-President EMEA, Tidemark.
Benoit Gourdon, co-founder of Neolane and currently CEO of TellMePlus, participated in this roundtable and brings his significant experience to the founders as one of the members of IKO System's board of directors.
"Marketing teams contribute up to 40% of the leads needed by their sales force. At the same time, salespeople need to organize themselves to prospect and generate 60% of leads to hit their targets. By putting IKO System in place, our clients give their sales teams a way of structuring and automating their prospection in order to generate 5 times more meetings." Explains Marc Rouvier, CEO and co-founder of IKO System.
"In addition to concrete results - new client meetings - IKO System brings visibility to directors, allowing them to hit their growth objectives." Adds Antoine Le Masson, at Naxicap Partners.
Named Cool Vendor 2015 by Gartner in the category of Predictive Analytics for B2B Sales & Marketing, IKO System will be able through this funding to strengthen its position in Europe and accelerate its international development, including doubling headcount by the end of 2016.
"Thanks to this funding, and to the quality of both our products and teams, we will be able to recruit new talent to continue to innovate and accompany our clients in implementing their growth processes." adds Marc Rouvier.
About IKO System
IKO System is Europe's leading predictive analytics platform for generating B2B leads and automating sales prospection.
IKO builds an "ideal client" profile by analyzing the business environment of its clients with over 100,000 private and public sources of information (news, blogs, social networks, public websites, etc.). IKO System relies on a database of 160 million companies to offer a continuous flow of prospects that have the highest probability of becoming clients. Salespeople can then build automatic engagement scenarios to insure a steady quantity of new meetings.
IKO System is dedicated to providing its users a process for acquiring clients in order for them to satisfy their growth objectives.
For more information: http://www.iko-system.com
About Naxicap Partners
One of France's leading private equity companies, NAXICAP Partners totals €2 billion of capital under management and builds solid and constructive partnerships with the entrepreneurs it supports on which to base the success of their projects. A subsidiary of Natixis, the company's 37 investment professionals are organized in three teams: Innovation & Growth, Small Caps and Mid Caps, working from 5 regional offices: Paris, Lyons, Toulouse, Strasbourg and Nantes.
For more information: http://www.naxicap.fr/en/
About TELECOM TECHNOLOGIES TRANSFERT (3T Capital)
Focusing on technology transfer and innovative companies within the Information Technology and Communication sector from their seed, start-up and early-stage phases, and a partner with Institut Mines Telecom, Telecom Technologies Transfert (3T) is funded by the European Investment Fund (The present investment benefits from the European Union's Competitiveness and Innovation Framework Programme), CDC Entreprises, within the framework of FSI France Investissement program, and Institut Mines Telecom.
Founded by seasoned entrepreneurs with strong track record launching and growing technology companies, including successful transaction sales, Telecom Technologies Transfert (3T) is an independently managed Investment Fund.
For more information: http://www.3tcapital.com
IKO SYSTEM | 20 rue du Sentier 75002 Paris | France
SOURCE IKO System