LONDON, Feb. 16, 2014 /PRNewswire/ -- Guess what scored a fashion hit this weekend at London Fashion Week? Besides the evening gowns and casual wear, it was the premium water SNO™ designed by Eyjafjallajokull, a 20,000-year-old Icelandic glacier.

(Photo: http://photos.prnewswire.com/prnh/20140216/CL66126 )

The premium, nitrate-free glacier water SNO™ was served this weekend at Saville Club, Old Selfridges Hotel, Tate Modern and Tate Britain. SNO™ Glacier water will be hydrating the teams at the following LFW events, ISSA, Topshop, Jonathan Saunders, ERDEM, Pringle and Grace.

And the "in" new color this year is fresh, pristine clear, which is the color of the nitrate-free glacier water from Iceland, SNO™ (www.drinksnowater.com), which made the rounds at Fashion Week.

"SNO is not only fashionable, but healthy," said Paul Kincaid, VP National Sales of iGlacier Water U.S.A. the Importer of SNO glacier water from Iceland.

"SNO is an elixir of health that can revitalize cells, rejuvenate our body, enhance physical endurance and allow maintenance of proper fat-to-muscle ratio," he said. Also, unlike most spring waters, SNO is completely nitrate free, he added.

The widely-followed nutritionist, Daniel O'Shaughnessy, reported in his popular blog "The Naked Nutritionist" finding something remarkably different about a new glacier water in town called SNO™. "You could taste the purity." He said. http://blog.hellomagazine.com/thenakednutritionist/2013/08/theres-a-new-water-in-town.html

And now having spread throughout the UK, one of the purest waters on the planet, nitrate-free glacier water from Iceland SNO™, will soon debut in Hollywood, California as well as at Bristol Farms in fashionable Beverly Hills.

SNO recently was nominated as one of the Best New Drink Brands by FoodBev.com.

SNO is available at Whole Foods, TESCO, Nexpress Home Delivery, online at Harrods and at Texture, a Michelin star restaurant in London.

For more information about SNO Glacier Water, contact SNO Iceland Glacier Water UK Ltd., Gilmoora House, 57-61 Mortimer Street, London, W1W 8HS

Media contact: Abby Blake 561-750-9800 x229; abby@transmediagroup.com.

SOURCE SNO Iceland Glacier Water UK Ltd.