How ZAP Became The Leader In The Brazilian Market

- Brazil's largest real estate portal maintains absolute audience leadership in the month of September, according to data from the Comscore

SAO PAULO, Oct. 1, 2014 /PRNewswire/ -- ZAP (www.zapimoveis.com.br), the Brazil`s largest portal in the real estate segment of online classified ads maintained leadership in the month of September in single visitors (uv), according to the last research from the Comscore. Out of the six main sites from this segment, which were analyzed, ZAP maintains its stand-alone leadership with 42% in relation to the second position and 98% compared to the third, i.e., almost double.

One of the factors responsible for the success in audience on the internet is the constant improvement in the quality of the services offered by the portal. Among them, the recently launched "Prices Map" – a unique tool of ZAP and unheard of in the Country that is capable of informing the estimate of value for your apartment, from a simple search for the address where the building is located. In addition, the portal has a partnership with the Fipe, which produces the FipeZap Price Rate for Advertised Real Estate – considered the main thermometer of real estate prices in the Brazilian market.

The portal offers the flexibility of access to all its services by means of the applications available for smartphones (Apple and Android) so that, in a quick and interactive manner, they allow viewing all the offers registered in the ZAP site (apartments, houses, flats, sheds, commercial offices, lands and rural properties), with a huge differential: using the geolocation technology to make a more accurate search.

ZAP, which is a company from the Globo Group and is in the market since 2007, gathers the largest and most qualified number of offers and stands out for offering solutions and information to those who want to rent, buy or sell. With an updated and trustworthy database, the site also provides strategic information for analysts from Brazil and abroad on the ratios between offer and demand of real estate in the whole Country. It has 4 million users; more than 8 million visits per month; 510 million page views a year and more than 450 thousand offers registered.

Fato Relevante, Boutique de Comunicacao
Tel.: + 55 (11) 4328-3491 / + 55 (11) 98264-2364
contato@agenciafatorelevante.com.br