LONDON, January 5, 2016 /PRNewswire/ --
- Jamie describes the collaboration with HelloFresh as the perfect way to get even more people cooking fresh food, from scratch
- Long-term partnership to deliver the best of both worlds: new cooking inspiration from Jamie and the exact ingredients you need, delivered straight to your door by HelloFresh
- Living a healthy lifestyle while saving time has never been easier
- Food for Good: For every box sold, HelloFresh will donate to the Jamie Oliver Food Foundation
As of this week, HelloFresh and Jamie Oliver are teaming up to create a new cooking experience to make living a healthy lifestyle easier than ever before. Each week one of Jamie's recipes will be in HelloFresh's boxes, giving the British public the best possible set-up for easy, tasty home cooking. Jamie is thrilled that HelloFresh's service gives more people the chance to prepare his dishes: "For me, HelloFresh makes cooking from scratch even easier. Their delivery of ingredients straight to people's doors is a hugely convenient way for everyone to try my recipes", says the chef.
Realize your cooking potential with HelloFresh and Jamie!
HelloFresh is committed to time-saving, wholesome and delicious meal kits, which is why they have chosen these quick, healthy and fun to cook recipes from Jamie. HelloFresh recipe cards have clear, easy to follow steps with no unnecessarily complex techniques; it's the perfect way for kitchen newbies to get ahead. For experienced cooks, HelloFresh is an ideal way to expand their recipe repertoire. Last but not least, HelloFresh pride themselves on giving their customers new ingredients and flavours that they may never have tried otherwise. Now that they have Jamie Oliver's recipes too, there will be even more to enjoy.
Jamie is excited about sharing his recipes with HelloFresh customers around the world. "I've been admiring what HelloFresh has been doing from afar for a while now and what they have achieved already is amazing. It has been a lot of fun working with HelloFresh to develop the recipes for this wonderful partnership. We have the same mission, and that's to better connect people with food. HelloFresh's recipes are healthy, and the recipes are broken down really simply, so even novice cooks will be able to follow them and get a great result. They've made cooking really good food from scratch, using top-quality ingredients, really accessible for busy people. My recipes for HelloFresh are nutritious and broken down really simply, so everyone will be able to follow them, and get a great result."
Be inspired and surprise your loved ones
HelloFresh is always looking to improve the home cooking experience for their customers, whether that's through sensational new recipes, ingredients and partnerships, or by offering cooking hints and tips in their magazine and blog. The aim is for couples, friends and families to cook and eat delightful dinners together. Their partnership with Jamie Oliver gives people even more opportunities to wow their loved ones by cooking up a storm!
"It's such an exciting prospect for us to be able to offer Jamie's recipes in our boxes," said Patrick Drake, Head Chef and Co-Founder of HelloFresh. "Our customers love the fact that we send them everything they need to be able to cook delicious meals at home. And now, they'll be able to recreate top quality dishes tailored to their needs by the nation's most loved celebrity chef!"
Doing good by eating well
One of the core elements of their partnership is educating people about food and cooking. So, for every box sold, HelloFresh will donate to Jamie Oliver's Food Foundation. HelloFresh customers will be able to help make a difference while eating well and reducing food waste.
"Everything I do is about better connecting people with food, helping them to understand where it comes from, how to cook it and what it does to our bodies", the celebrity chef makes clear.
The Jamie Oliver Food Foundation was founded in 2002. The Food Foundation is made up of three food education groups; the Kitchen Garden Project (empowering primary school teachers to integrate growing food and cooking during the school day), the Ministry of Food (a practical and hands-on community-based cooking programme that teaches people of all ages how to cook from scratch) and the Fifteen Apprentice Programme (using the magic of food to give young people a chance at a better future).
How will it work?
Jamie Oliver's recipes will be available in all HelloFresh boxes; Classic, Vegetarian and Family. His recipes are every bit as delicious, nutritious and easy to cook in around (~30 mins.), as HelloFresh's current recipe collections.
The HelloFresh and Jamie Oliver Limited partnership extends across six countries in which HelloFresh is active - the UK, Germany, Netherlands, Belgium, USA and Austria.
HelloFresh currently operates in the UK, Germany, Austria, the Netherlands, Belgium, Australia and the USA. HelloFresh delivered 13.2 million meals in the three months ended September 30, 2015, and 6.1m meals in November 2015. HelloFresh was founded in November 2011 and is based in Berlin. Further corporate offices are in New York, London, Amsterdam and Sydney. Current investors include Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet, and Vorwerk Direct Selling Ventures.