MANCHESTER, England, June 20, 2013 /PRNewswire/ --

A new online resource is set to redefine the way in which law firms conduct their public relations activity.

Launched today, http://www.legalnewsservice.co.uk (LNS) - provides law firms with online access to high quality press release templates, created after extensive research to ensure they contain everything required to make a newsworthy story.

To use LNS, clients complete a template and the press release is generated for their approval by the system's intuitive software. Distribution lists are provided as standard and sample press coverage reports are also generated.

"We believe LNS will redefine the way in which law firms conduct their public relations activity. It is a real game changer," said Bob Bion, Director at Legal News Service.

"There's little doubt that the future belongs to law firms that utilise technology to provide a client experience that is both low-cost and high quality, supported by expertise where necessary. With LNS, we have taken this principle and applied it directly to legal PR.

"LNS has been developed by industry experts and is based on the very latest technology.

"We have created a library of high quality templates specifically for the legal sector. They cover all areas of legal services PR - a vast amount of research and knowledge has gone into this."

Top 50 law firm Weightmans LLP has successfully piloted LNS with Head of Communications Sam Kinnear praising its effectiveness:

"We are really impressed," she said. "As a fast expanding top 50 firm, we work with our PR agency on strategic activity and messaging but it's also important to maintain our core news flow - and LNS is perfect for this."

James Sheridan, corporate partner at Turner Parkinson is another who believes Legal News Service will succeed.

"At last, a sensible PR alternative for law firms. Sometimes you really don't need to instruct an agency but equally you still want to be able to issue well written and accurate press releases. LNS bridges the gap."

Bob Bion says LNS will complement rather than compete with legal PR agencies.

"There's room for both and it is very clear where LNS fits in," he said.

"For the larger firms, it will be relevant for specific areas of their practice. For a mid-size and specialist firms, LNS could well fulfil the majority of their press release requirements."

"We are filling a gap in the market - LNS ticks all the boxes."

SOURCE LNS