LONDON, October 27, 2015 /PRNewswire/ --
Goodman Fox were recognised earlier this month for their excellence in digital engagement at the Digital Impact Awards.
The leading customer engagement agency, founded in 2014, were awarded a Silver in the Best use of Mobile and Portable Devices category in recognition of a ground-breaking project for their client The Royal Academy of Arts (RA) in support of this year's Summer Exhibition.
Held without interruption since 1769, the Summer Exhibition is the world's largest open-submission art exhibition. Its purpose is to raise funds to support the Royal Academy Schools, Britain's first art school. The Summer Exhibition displays works in a variety of mediums and genres by emerging and established contemporary artists.
In 2015 the exhibition hosted over 1,100 works, attracting visitors from the UK and overseas, and this was also the first year that the Summer Exhibition went 'digital'.
In praise of the project
The goal of the project was to deliver a digital 'list of works' effectively bringing to life the existing small paperback book available to Summer Exhibition visitors.
The judging panel heaped praise on the project, stating: "This crowd-pleasing web app deftly distilled the entire works of the Summer Exhibition. Never before have the entire works from an exhibition been displayed online - an achievement that enabled users to discover new art and share their favourite works from the world's largest open-submission art exhibition."
Defining customer engagement
Melanie Harrison, MD, Goodman Fox said: "From the outset the RA were single-minded about the digital experience that they wanted to deliver. Simply put their goal was to create a responsive web app that delivered a simple and intuitive way for the user to navigate and explore the Summer Exhibition regardless of whether they were planning a visit, physically in-gallery, or post visit and looking to relive the experience online."
"Goodman Fox worked closely with the Summer Exhibition Team to ensure that their first foray into delivering a digital experience met the needs of their multi-facetted audience - in-gallery visitors, online visitors, as well as the Exhibitors and Academicians - and that this experience was delivered seamlessly across a myriad of mobile, portable and desktop devices."
Brittany Golob, editor of Communicate magazine, said: "Digital plays a role in almost every communication campaign, but it is those that are pushing their limitations in the digital sphere, breaking down barriers and driving innovation, that the Digital Impact Awards celebrates. This year's winners used digital to disrupt traditional communications platforms, changed the way the corporate website is perceived, and reached new audiences and new markets."
The Digital Impact Awards programme was established in 2009 by Communicate magazine, and set the industry-wide benchmark in digital stakeholder engagement. Every year a panel of digital communication professionals from across Europe judges the awards programme, and in 2015 the panel included representatives from ITV Studios, Deutsche Post DHL, KPMG UK and IBM Interactive Experience.
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SOURCE Goodman Fox