Gluten-Free Foods in the U.S., 5th Edition

DUBLIN, Jan. 22, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/jjqtqn/glutenfree_foods) has announced the addition of the "Gluten-Free Foods in the U.S., 5th Edition" report to their offering.

Although market growth has slowed somewhat in relative terms, the appeal of gluten-free foods does not appear to be abating. Over the five-year period ended in 2014, sales of gluten-free products in traditionally grain-based categories posted a compound annual growth rate of 34%.

The gluten-free segment demonstrated growth in several categories during the 2013-2014 period, including pasta, cold cereal, baking mixes, and frozen bread/dough, even though overall sales in those categories dropped slightly.

Driving the increased sales of gluten-free products are an escalating prevalence of health problems associated with diet; more and better-quality gluten-free food products and their increasing availability in mainstream retail channels; and favorable rulings on the definition of gluten free by the FDA. There is a slight drag on sales among consumers who are disappointed in the benefits derived from a gluten-free diet, although such disappointments are typically the result of misconceptions about gluten-free foods.

Despite the increase in demand, the leadership arena for gluten-free foods is still largely populated by specialty marketers, the vast majority of which compete in the Salty Snacks category. The diversified, multi-national conglomerates that otherwise dominate the food industry at large have only a limited presence in the gluten-free market, although that presence is clearly on the rise.

Scope and Methodology

Gluten-free Foods in the US, 5th Edition covers gluten-free food products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets.

As in its previous editions, Packaged Facts follows two main criteria for determining if a product falls within its market definition: whether the product could possibly contain gluten; and whether a product is clearly labeled and marketed as gluten-free.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: The Products: What Is Gluten, and Why Avoid It?

Chapter 3: The Market: Sales, Trends, Opportunities

Chapter 4: Key Points

Chapter 5: The Marketplace: Retail and Foodservice Trends

Chapter 6: Products and Ingredients: News, Trends, Innovations

Chapter 7: The Consumer: Opinions, Preferences, Influences, Behaviors

For more information visit http://www.researchandmarkets.com/research/jjqtqn/glutenfree_foods

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets