The report forecasts the global TV and radio subscription market to grow at a CAGR of 5.11% for the TV subscription segment and for the radio subscription segment at 3.46%, during the period 2016-2020.
To calculate the market size, the report considers the revenue generated from the subscription of the following services:
TV: Cable TV, satellite TV, and IPT.
Radio: Broadcast radio, satellite radio, and online radio.
A trend boosting market growth is the increased popularity of pick-and-pay services. Pick-and-pay services are budget-friendly and have gained high traction in a short span. With OTT services gaining prominence and giving intense competition to TV subscriptions, pick-and-pay services are enabling vendors to control the increasing churn rate of TV subscribers.
According to the report, a key growth driver is the growing preference for bundled services. To offer a better value proposition to customers, vendors across the globe are offering bundled services, which include on-demand content and advanced services. These services are cost-effective since customers have to pay for the services they use. Bundled services such as triple-play services increase the ARPU for operators and reduce the churn rates of the subscriptions.
Further, the report states that one challenge which could likely hamper market growth is the growing popularity of free internet TV services.
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market description
Part 06: Market landscape
Part 07: TV subscription market by platform
Part 08: ARPU comparison
Part 09: Radio subscription market by platform
Part 10: Buying criteria
Part 11: Geographical segmentation of TV subscription market
Part 12: Geographical segmentation of radio subscription market