Global Toothpaste Market Moves Toward Herbal and Online Momentum, says Mordor Intelligence in its 2025-2030 Research Report

HYDERABAD, India, Oct. 31, 2025 /PRNewswire/ -- According to the latest report by Mordor Intelligence, the global toothpaste market size is projected to grow from USD 29.32 billion in 2025 to USD 32.45 billion by 2030, reflecting a CAGR of 2.05%. Rising interest in herbal, natural and transparent formulations is driving demand for natural toothpaste. While supermarkets/hypermarkets account for a larger share in 2024, online retail / ecommerce is the fastest growing channel to 2030, showing a structural channel migration. Growth in developed regions remains steady, the emerging toothpaste market is expanding rapidly due to heightened oral care awareness. Meanwhile, sustainability regulations and shifts in omnichannel shopping are prompting companies to update packaging and strengthen digital engagement strategies. 

Trends Influencing Toothpaste Market Growth 

Consumers are increasingly choosing toothpaste made with natural and herbal ingredients, reflecting a growing preference for transparency and health-focused products. This shift is pushing brands to blend traditional remedies with modern science to enhance effectiveness. At the same time, demand for sensitivity-relief toothpaste is rising, driven by aging populations and awareness of oral health. Brands are also ramping up digital marketing through influencers and social media to reach younger audiences, while investing in innovative formulations that go beyond basic cleaning to offer added benefits like enamel strengthening and whitening. 

Natural Formulations Shape the Future of Oral Care 

The steady rise of natural and organic toothpaste reflects a growing shift toward ingredient transparency and sustainability. Brands blending herbal extracts such as neem, charcoal, and coconut with mild fluoride are finding success, particularly across the Asia Pacific. Consumers are drawn to authentic stories, recyclable packaging, and ethical sourcing. However, differing regional standards for "natural" products add complexity for global players. Hybrid formulations that combine botanical actives with clinically tested compounds are expected to bridge traditional and modern preferences. 

Shifting Demographics Drive Segment Growth 

Adults continue to dominate toothpaste consumption due to habitual use and brand loyalty, but innovation now centers on premium options for sensitivity, whitening, and gum health. Meanwhile, children's toothpaste is showing faster growth, supported by parent-driven demand for gentle, cavity-preventive formulas and fun flavors. As developing nations experience population growth, pediatric-focused offerings with safety-tested packaging are becoming key to market expansion. 

For a full breakdown of market size, segmentation data, and competitive intelligence, access the details of the Mordor Intelligence report:  

https://www.mordorintelligence.com/industry-reports/global-toothpaste-market?utm_source=prnewswire 

Regional Market Dynamics  

• Asia-Pacific leads the global toothpaste market, supported by a growing middle class, government oral health programs, and the shift from traditional cleaning methods to modern products.  
• In North America, demand is steady but moving toward premium and eco-friendly options, with consumers favoring recyclable packaging and clean formulations. 
• Europe mirrors this trend, emphasizing sustainability and affordability as private labels gain traction.  

Toothpaste Market Structure and Key Players 

The global toothpaste industry is moderately consolidated, with major companies such as Colgate-Palmolive, Procter & Gamble, Unilever, Lion Corporation, and Haleon leading the market. While regional brands add diversity, global toothpaste companies dominate due to their extensive product portfolios, strong distribution networks, and manufacturing efficiency. These companies continue to expand in emerging economies, focusing on innovations that address specific oral care needs like sensitivity and pain relief. 

Check out related reports published by Mordor Intelligence: 

Oral Care Market - The oral care market is valued at USD 58.88 billion in 2025 and is expected to reach USD 79.57 billion by 2030, growing at a CAGR of 6.21% during 2025–2030. the market is segmented by product type (toothpaste, mouthwash/rinses, and others), ingredient (conventional, natural/organic), end user (kids/children, adults), distribution channel (supermarkets/hypermarkets, drug stores/pharmacies, and others), and geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). 

Personal Care Products Market - The personal care products market size is estimated at USD 535.18 billion in 2025 and is projected to reach USD 693.34 billion by 2030, growing at a CAGR of 5.31% during the forecast period. The market is segmented by product type (hair care, skin care, and others), category (mass, premium), end user (adults, kids/children), ingredient type (natural and organic, conventional and synthetic), distribution channel (supermarkets/hypermarkets, and others), and geography (North America, Europe, Asia-Pacific, and others).

China Oral Care Market - The China oral care market is valued at USD 7.21 billion in 2025 and is expected to reach USD 9.87 billion by 2030, registering a CAGR of 6.47%. The report segments the market by product type (toothpaste, mouthwashes and rinses, toothbrushes, others), ingredient (conventional, natural/organic), end user (kids/children, adult), distribution channel (supermarkets/hypermarkets, convenience/grocery stores, pharmacies and drug stores, online retail stores, other channels), and geography (China).

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