The global scotch whisky market to grow at a CAGR of 2.35% during the period 2017-2021.
The report, Global Scotch Whisky Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The latest trend gaining momentum in the market is increase in demand for premium scotch whisky. The growth of the Scotch whisky market is mainly driven by factors such as increasing demand for premium whiskey and the changing perception of Scotch whisky among consumers. Blended Scotch whisky has the majority market share globally. The increase in disposable income, especially in emerging countries, has increased the affordability of such products among consumers.
According to the report, one of the major drivers for this market is premiumization. Premiumization is a critical driver for the spirit category and for Scotch whisky. Consumers consider whiskey to be an affordable luxury. Due to this, manufacturers are launching more premium and super-premium products to meet the demand. Mature markets such as the US and France are still driven by premiumization. In China, despite the ban on gifting luxury goods, including premium whiskey, Diageo's super-premium brand Johnnie Walker Blue Label reported an increase over the past few years.
William Grant & Sons
Other prominent vendors
Ben Nevis Distillery
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product type
PART 07: Market segmentation by distribution channel