Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.
The analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
The report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Rapid growth in programmatic spending by advertisers and the exponential rise in real-time bidding buying are the major trends in the Global Programmatic Video market. Market vendors are increasingly harnessing the RTB platform by increasing spending as it enables them to buy video ad space on a real-time basis. Companies are shifting their focus to rapidly growing the market by increasing their offering in these markets. The growth in the Programmatic market has resulted in an increase in the advertising budget share of companies for programmatic video.
According to the report, rapid growth in the online advertising market is a major driver in the Programmatic Video market. Increasing consumer access to the internet is shifting the mode of advertising from traditional TV or print platforms to digital advertising. Consumers are spending more time watching videos online, which attracts advertisers to invest in video advertising.
Further, the report states that the reliability and analysis of big data is a major challenge confronting the advertisers and publishers. Lack of trust on the sources of such data is a major issue, because of which publishers are reluctant to use it. A programmatic platform uses customer behavioral pattern data, which raises the issue of customer privacy and security.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Geographical Segmentation
08. Key Leading Countries
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
- Tremor Video
- Adconion Media Group
- Dárriens Media Exchange
- Platform One
- Rocket Fuel
- Rubicon Project
For more information visit http://www.researchandmarkets.com/research/j3csfz/global
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SOURCE Research and Markets