The report forecasts the global beer market to grow at a CAGR of 2.4% by revenue during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
A key trend influencing and boosting market growth is the introduction of new flavors by vendors. Vendors are coming up with new and innovative flavors for beers such as chocolate, blueberry, Brussel sprout, lemon, and various other flavors. In the US, nearly 27% of the new beer products launched in 2015 were new flavored beer products. Flavored beer is more popular among female consumers in the age group of 22-34 years as nearly 39% of consumers of flavored beer belonged to this category.
According to the report, a key growth driver is innovative product launches. The launch of new and innovative products by vendors to stay competitive in the market is one of the important drivers contributing to the growth of the global beer market. Every business needs to innovate to stay ahead of the competition. The needs of consumers change continuously and vendors should respond to these changes by innovating their product offerings and services.
Further, the report states that one challenge that could interfere with market growth is regulations on alcohol advertising.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution channel