DUBLIN, Feb. 17, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/c35b56/global_b2c) has announced the addition of the "Global B2C E-Commerce Trends Report 2013" report to their offering.
Study on global B2C E-Commerce trends sees more personalization and increased use of mobile devices
A newly released study points to trends expected to affect the B2C E-Commerce market in the coming years. Online shopping is likely to become more personalized, with retailers customizing their services and integrating online sales channels such as websites and social networks on any device that will connect to the Internet. M-Commerce is expected to play an ever larger role in the future, with over half a billion customers following the trend to shop via mobile devices by 2016. Moreover, throughout the world, online shoppers are forecasted to increasingly prefer to pay online when buying over the Internet, causing the online and mobile payment markets to grow strongly, especially in Asia.
Worldwide B2C E-Commerce growth will be led by large increases in the Asia-Pacific region
As current trends continue, Asia-Pacific is expected to overtake North America as the region with the highest B2C E-Commerce sales in 2013 and to account for over a third of global B2C E-Commerce revenues. By 2016, the Asia-Pacific region's share is likely to increase further, while the North America and Western Europe shares of world total B2C E-Commerce are expected to steadily erode. Still, in 2013 USA is projected to remain by far the largest B2C E-Commerce market worldwide. One of the major trends there is expected to be growth of M-Commerce, reflected in triple-digit growth rates of mobile payments in the years to 2016. The Asia-Pacific region's growth is expected to be led by China, with the number of online shoppers there projected to reach almost 2.5 times the number in the USA by 2016. M-Commerce is gaining popularity in China as well, with mobile sales on total B2C E-Commerce sales projected to triple by 2015. The online sales of luxury goods such as health and beauty products, apparel and watches has led
The recent surge in B2C E-Commerce in China. New delivery systems and payment methods are being implemented in that country as well, helping to tap into the great potential for online commerce.
Key Topics Covered:
1. Management Summary
3. North America
4. Latin America
5. Europe (Regional)
6. Central Europe
7. Western Europe
8. Eastern Europe
12. Middle East And Africa
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SOURCE Research and Markets