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Give Plants a Magic Start - for Magic Results Guaranteed!


News provided by

Scotts Miracle-Gro

02 Mar, 2015, 08:00 GMT

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Miracle-Gro Logo (PRNewsFoto/Scotts Miracle-Gro)
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Give Plants a Magic Start - for Magic Results Guaranteed! (PRNewsFoto/Scotts Miracle-Gro)

LONDON, March 2, 2015 /PRNewswire/ --

Miracle-Gro® Magic Start™ Double Action Planting Mix is the perfect planting medium for all plants for all gardeners, but particularly those disappointed with how their plants have grown.

     (Logo: http://photos.prnewswire.com/prnh/20150302/732041-a )

     (Photo: http://photos.prnewswire.com/prnh/20150302/732041-b )

As the roots are the most important part of any plant and good soil is therefore essential for strong plant growth, this double action planting mix - a hybrid of feed and compost in one - produces strong root growth and improves all soils - but particularly poor ones. It allows all gardeners to take the guesswork out of growing great plants when it comes to their soil, what planting medium to use and what to feed their plants while they're establishing and in the first year.

Two of the main reasons consumers don't achieve great plant-growing results are problem soils - particularly heavy clay or light sandy soils - and a lack of nutrients in the soil.

Miracle-Gro® Magic Start™ Double Action Planting Mix overcomes both problems. The unique Aquacoir® soil improver changes the soil structure for optimum root growth and growing conditions. It also contains two types of plant feeds, which feed all plants instantly and then for up to six months.

Consumers are guaranteed great growing results with minimal effort using Miracle-Gro® Magic Start™ Double Action Planting Mix.

Why use Miracle-Gro® Magic Start™ Double Action Planting Mix? 

Miracle-Gro® Magic Start™ Double Action Planting Mix transforms all soil types, improving the structure of the soil, providing the optimum conditions for root and all-round growth, so plants develop perfectly and thrive.

It helps poor, fast draining sandy soils retain water. The Aquacoir® fibres hold water and increase the soil's water-holding capacity, so water can be absorbed and then released as plants need it.

It makes heavy clay soils lighter, helping to break up large clay lumps and creating air pockets, improving aeration and drainage and the structure that roots often fail to grow in.

Miracle-Gro® Magic Start™ Double Action Planting Mix feeds all plants.

Its fast acting, water soluble plant food starts feeding immediately after planting, giving an instant boost of 10 nutrients that are essential for a great start in life.

Then the smart release feed goes on feeding for a further six months, providing complete nutrition. Its unique coating releases nutrients when the plants need it and, unlike some other planting feeds, won't burn or damage the roots.

The future of successful plant growth now lies in gardeners' hands - two large handfuls are all that's needed for plants growing in pots less than 1-litre in size. Each bag can be used to give up to 15 plants the perfect start in life - equating to just 47p per plant.

Price 

Miracle-Gro® Magic Start™ Double Action Planting Mix has a SSP of £6.99.

TV advertising 2015 

Miracle-Gro® Magic Start™ Double Action Planting Mix will feature in a national TV advertising campaign throughout spring.

Notes for Editors 

Products marked ® and ™ are trademarks of The Scotts Company LLC or its subsidiaries.

Further information 

For further information and hi-resolution images, contact Geoff Hodge, PR Officer for The Scotts Company (UK) Ltd on +44(0)1733-762042, mobile +44(0)7867-970754, geoff@lovethegarden.com

Go online 

Visit the Scotts Miracle-Gro website, http://www.lovethegarden.com

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