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Gamification Market Worth 11.10 Billion USD by 2020


News provided by

MarketsandMarkets

11 Feb, 2016, 18:00 GMT

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PUNE, India, February 11, 2016 /PRNewswire/ --

According to a new market research report "Gamification Market by Solution (Consumer driven and Enterprise driven), Applications (Sales and Marketing), Deployment Type (On-Premises and Cloud), User Type (Large Enterprise, SMBs), Industry and Region - Global Forecast to 2020", published by MarketsandMarkets, The Gamification Market is expected to reach USD 11.10 Billion by 2020, at a CAGR of 46.3%.              

Browse 73 market data Tables and 54 Figures spread through 127 Pages and in-depth TOC on "Gamification Market"

http://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html 

Early buyers will receive 10% customization on this report.

Today, there has been a high growth of gamification solutions among small and medium enterprises in various industry verticals due to increasing need for gamification solutions and applications in enterprise and consumer brands. Global enterprises and brands that sell consumer goods have awakened to the fact that consumers and employees have plenty of choices around. While lower motivation levels in employees raise the problem of high attrition rates, results in consumers switching brands, resulting in a loss of prospective leads for the brand. Gamified applications can help to cut through the competition and align the motivation of the employees and the interest levels of consumers to derive the desired actions and results from them.

The rise in the adoption of consumer driven solutions among organizations has increased the usage gamification solutions 

Gamification solutions are gaining pace in the current scenario of engagement and loyalty ecosystem. The Gamification Market has been segmented into consumer driven solutions and enterprise driven solutions. Consumer driven solutions are termed as flexible and user-friendly tools that are focused on augmenting customer motivation as well as customer loyalty towards product across all industries. Companies are using various gamification techniques for their customers such as loyalty points, discounts, and virtual currency to encourage them to be loyal to the brand.

The growth of cloud as deployment type is driving the Gamification Market among small and medium businesses (SMBs) 

The increasing usage of internet along with the high adoption of innovative technologies such as web, mobile, and social media has supplemented the growth of cloud-based gamification techniques. Organizations are demanding enterprise- and consumer-based gamification solutions to encourage employees and to fortify their marketing endeavors. The presence of these gamification solutions on cloud helps SMBs to adopt these gamification techniques without increasing their budgets.

North America is expected to adopt gamification techniques significantly in 2015 

The North American region has been a predominately receptive market toward the adoption of gamification solutions. The high adoption of customer-based solutions and enterprise-based solutions are driving the Gamification Market in North America. Moreover in this region, countries such as the U.S. and Canada are adopting gamification solutions to enrich their marketing activities with better advertising, customer interaction, and branding

Ask for Sample Pages @ http://www.marketsandmarkets.com/requestsample.asp?id=991

The Gamification Market is consolidated with big players such as Microsoft, SAP, and Salesforce. There is also a significant presence of small players such as Gamify, Gigya, and foursquare in this market. The report also describes the top gamification vendors such as Badgeville, Bigdoor Media, and Bunchball that also have a presence in major regions.

The Gamification Market is segmented by region into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America; by deployment type as on-premises and cloud; by industry vertical as retail and consumer goods, entertainment, healthcare, e-commerce, media and publishing, BFSI, education, travel and logistics, government, and others. This report analyzes the global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the market. The report also examines the growth potential, market sizes, and revenue forecasts across different regions as well as user segments.

Browse Related Reports  

Sales Performance Management Market by Solution (Incentive Compensation Management, Territory Management, Sales Planning and Monitoring, Sales Analytics), by Services (Consulting, Implementation, Training and Support, Managed) - Global Forecast to 2020
http://www.marketsandmarkets.com/Market-Reports/sales-performance-management-market-252216710.html

About MarketsandMarkets  

MarketsandMarkets is world's No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.

M&M's flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Contact:
Mr. Rohan
Markets and Markets
UNIT no 802, Tower no. 7, SEZ
Magarpatta city, Hadapsar
Pune, Maharashtra 411013, India
1-888-600-6441
Email: sales@marketsandmarkets.com


Visit MarketsandMarkets Blog @ http://www.marketsandmarketsblog.com/market-reports/telecom-it

Connect with us on LinkedIn @ http://www.linkedin.com/company/marketsandmarkets

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