Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Fyber Announces Partnership With Game of Whales to Enable Publishers to Get Real-time Holistic Ads & IAP LTV, Optimize Monetization and User Acquisition Budgets


News provided by

Fyber

15 Mar, 2019, 14:00 GMT

Share this article

Share toX

Share this article

Share toX

Building on Fyber's recently announced Impression-Level Revenue Data, the partnership allows app and game publishers to accurately predict which users will be profitable and target them in user acquisition campaigns

SAN FRANCISCO, March 15, 2019 /PRNewswire/ -- Fyber (FSE: FBEN), a leading technology company creating solutions for smarter ad monetization, today announced it has partnered with Game of Whales, provider of an AI-driven monetization optimization platform. This will offer a first of its kind, transparent, accurate and holistic monetization solution that empowers app and game developers to have full view of user lifetime value (LTV) in order to optimize user acquisition budgets, as well as customize the user experience to drive retention and prevent churn.

Better, More Efficient User Acquisition Campaigns
Acquiring new users is a difficult and costly exercise for mobile app and game publishers. To drive ROI, publishers need a better understanding of their user-acquisition ROI. This partnership enables publishers to calculate user LTV based on the combination of in-app purchases (IAP) and ads revenue, and use that insight to model profitable users and optimize user acquisition campaigns to target the right users.

User-Specific Experience, Driven by Automation
Since the birth of digital advertising, publishers have sought to create tailor-made experiences for their users, both to maximize user retention and to drive overall yield. Until now, the goal of tailor-made experiences has been stymied by two major challenges. The first is data blind spots, also known as aggregated data inputs that makes it impossible to accurately measure revenue at the user level, making any ROI calculations highly unreliable, preventing publishers from segmenting users into cohorts, let alone treating them as individuals. The second is the lack of automated solutions that enable publishers to customize user experiences at scale.

Now, thanks to the partnership between Fyber and Game of Whales, publishers can tailor experiences to each and every individual user automatically at scale. By combining highly accurate user level advertising and in-app purchase revenue under one roof, and by applying machine learning to in-app behavioral segmentation as well as creating an appropriate app experience, the vision has become a reality.

Impression-Level Revenue Data
The Fyber / Game of Whales solution is unique in that it does not rely on samples or estimates to calculate individual user ad LTV. Thanks to Fyber FairBid, which allows all demand partners to purchase mobile in-app inventory programmatically, along with Fyber's Impression-Level Revenue Data, Fyber can attribute each impression, along with the price paid, to the individual user engaging with the ad. This highly accurate, real-time data allows publishers to ascertain how much ad revenue they've gained from each user and use that insight to predict ad LTV.

Holistic LTV
Game of Whales is recognized as the industry leader in tracking verified, fraud-free in-app purchase (IAP) data, as well as segmenting users based on in-game behavior in order to create tailored experiences (e.g. withholding ads for users that are in high probability of becoming payers, or offering user-specific discounts on IAP or in-game items in order to improve conversion rates). Through this partnership, these capabilities are augmented by Fyber's accurate ad revenue data, allowing publishers to calculate a holistic LTV at the user level.

Segment of One
In addition to accurate holistic LTV data and advanced user behavioral segmentation, the partnership provides a fully automated solution that makes decisions about the user experience. For example, it can decide to show specific offers to select users, or it can determine which users should see an ad.

"We're thrilled to partner with Game of Whales so that together we can unlock the value of the segment of one. Our combined solution allows publishers to maximise yield and optimise the experience of each individual user, which is game changing. For the first time, they're in full control of their destinies," said Offer Yehudai, President at Fyber.

"We are excited to partner with Fyber, whose advanced programmatic bidding technology allows publishers to see a complete and precise LTV on a user level. In the last few years since the rise of the hyper-casual trend, the ads share in the total revenue pie has increased significantly and nowadays, even the top grossing companies are looking to monetise the 98% that don't pay through IAP in a smart way without risking the existing revenues. While the tracking, attribution and optimisation of IAP have evolved significantly, ads revenue remained a "black box". With this partnership, we deliver a cutting edge, holistic LTV optimization platform that takes into consideration both IAP and ads to assure the right action is taken for every specific user," said Doron Kagan, Co-Founder and CEO at Game of Whales.

About Fyber
Fyber is a global technology company, developing a next generation monetization platform for mobile app publishers. Fyber combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. Fyber's monetization SDK is directly integrated into over 10,000 mobile apps and the company's platforms reach over 1.2 billion unique monthly users. Fyber has seven global offices in San Francisco, New York, London, Berlin, Tel Aviv, Beijing and Seoul. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

About Game of Whales
Founded in 2016, Game of Whales, winner of "Best tools provider" award for 2019, develops a fully automated artificial intelligence-based system that micro-segment the users based on their in-game behavior, interacts with them accordingly and self-optimise, allowing mobile game developers to seamlessly increase their user's lifetime value.

Contact:
Melisa Fati
melisa.fati@gmail.com  
+44(0)7548-922-336

Related Links

https://www.gameofwhales.com/

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.