Fuji's First Fuel Cell Exports Go to Daimler

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Germany Trade and Invest

28 Feb, 2012, 00:00 GMT

BERLIN and TOKYO, February 28, 2012 /PRNewswire/ --

Fuel Cell Expo 2012

Germany's fuel cell market has gained a new player. Fuji Electric Co. will be delivering its first industrial fuel cells outside Japan to Daimler in Hamburg. Investments in the industry are on the rise as well. Canadian fuel cell giant Ballard Power Systems recently opened its European headquarters in Germany, supported by Germany Trade & Invest.  Representatives from Germany Trade & Invest will be at this year's 8th International Hydrogen & Fuel Cell Expo from February 29 to March 3 in Tokyo to share the latest trends and business opportunities in Germany's fuel cell industry.

"The internationalization of the fuel cell market is an important step. Germany's large share of renewable energy and its decision to abandon nuclear power has accelerated development and commercialization in the field. Companies can gain a clear first-mover advantage here," said Raphael Goldstein, hydrogen and fuel cell expert at Germany Trade & Invest in Berlin.

With 19.9 percent of electricity in Germany coming from renewable sources in 2011 - a figure climbing steadily - the need for energy storage and smart grid solutions is becoming more acute. Fluctuating supply sources such as wind and solar must be stored or intelligently managed in order to meet peak demand. Both stationary and mobile solutions are being implemented, including electric and fuel cell vehicles. Fuji's first deliveries to Europe will go to Daimler, however they will power an innovative Mercedes dealership in Hamburg, demonstrating that both types of fuel cells are gaining traction in Germany.

Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.

Germany Trade & Invest
Andreas Bilfinger
Email: andreas.bilfinger@gtai.com
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