Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks

DUBLIN, Jan. 22, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/gxrls3/frozen_foods_in) has announced the addition of the "Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks" report to their offering.

Although freezing has been used for thousands of years as a method for preserving food, the modern technology for food preservation through freezing was only developed less than 100 years ago. Frozen food sales progressed slowly for the first few decades of their existence but in the 1950s, as home refrigeration took off, sales of frozen picked up rapidly. A key factor was the introduction of complete meals in the form popularly known as TV dinners.

In the last few years sales of frozen foods have hit a wall as a result of a growing demand from consumers for fresh foods, perceived as being healthier than frozens. This is true for all four of the frozen food categories covered in the new Packaged Facts report, Frozen Foods in the U.S.: Hot Meals, Sides, and Appetizers/Snacks. The categories are frozen dinners/entrees, frozen pizza, frozen side dishes, and frozen appetizers/snacks.

While frozen foods might have survived this trend with little damage to sales because of their convenience and relatively lower prices, retail groceries have dealt a them a second blow. Retailers have invested in promoting ready-to-eat or heat-and-eat meals created fresh daily in their stores and easily accessible to consumers though enhanced ordering, pick-up and delivery services.

The latter leverage digital media and especially the use of mobile device by most all consumers. Added to this, foodservice operators are also increasing their use of digital media to provide consumers with greater convenience. Both sources are beating frozen foods at their own game, with foods that require even less time and effort to prepare than traditional frozen products. In order to fight back, frozen food marketers are working to provide customers with more variety and lower prices. They are also looking to offer more natural and organic products that consumers products can identify as healthy.

Despite the efforts, Packaged Facts estimates the overall sales of the products in the four categories covered were just over $22 billion in 2013, down by about 1% from 2012. Sales in 2012 were also down by one percent from 2011. Looking forward, Packaged Facts estimates that the categories under consideration will be essentially flat for 2014 but collectively enjoy a small but steady increase through 2018 at compound annual growth rate (CAGR) of 1.07% to top $23 billion that year.

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 Market Overview

Chapter 3 The Marketers

Chapter 4 Product Trends

Chapter 5 Retail and Foodservice Trends

Chapter 6 Consumer Trends

For more information visit http://www.researchandmarkets.com/research/gxrls3/frozen_foods_in

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets