The report forecasts the frozen food market in Europe to grow at a CAGR of 3.87% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
A trend which has helped market growth tremendously is portable frozen food. Changing eating habits are a result of hectic lifestyles and time poverty. On-the-go food is the new meal pattern in Europe. Value- and health-conscious consumers are looking for healthy alternatives and better-for-you products as alternatives to snacks and fast food, which they currently turn to when they do not have time to cook.
According to the report, a key growth driver is the use of innovative packaging techniques. Various types of microwaveable or heat-resistant trays are available in the market, which enhance convenience. These products minimize the need for bowls or plates. Bags that contain food products can be cooked in the oven without piercing them first. It helps reduce the time required for preparation and cooking. Also, manufacturers are focusing on offering innovative packaging options to store ingredients separately like a tray with different compartments for ingredients such as sauce, rice, and fish or meat. This will help prevent the mixing of ingredients and preserves the taste.
Further, the report states that one challenge that could restrict market growth is logistical bottlenecks. In Europe, the shortage of drivers is a major issue for most temperature-controlled transportation companies. Many companies cannot move products because they do not have enough drivers to transport the products.
Dr. August Oetker
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product type
PART 07: Key leading countries
PART 08: Market segmentation by distribution channel