- Malwarebytes' Success Attributed to its Deeper Understanding of the Evolving Threat Landscape as well as its Strong Commitment to its Customers
SAN ANTONIO, Texas, March 13, 2013 /PRNewswire/ -- Based on its recent analysis of the endpoint security product market, Frost & Sullivan announced today that it has awarded Malwarebytes Corporation as the 2012 North America Frost & Sullivan Entrepreneurial Company of the Year. Malwarebytes products gained significant recognition and industry adoption due to their unique ability to stop zero-day and polymorphic infections missed by other vendors. Its freemium customer acquisition rates increased significantly, and the company recently crossed the 200 million download mark globally. Corporate revenues are set to rise again in 2013 due to the recent release of Malwarebytes Enterprise Edition, their solution for corporations, governments & educational institutions.
Malwarebytes growth outside of its primary market, the United States, is also on the upswing. In 2012, the European market became the company's second largest revenue-generating region. Its consumer products are also stocked by major retailers, further expanding its revenue base.
Malwarebytes success lies in the early identification of the fundamental changes in the security landscape. As organized crime began to create large revenue opportunities through the deployment of malware, more programmers have been enlisted in the development and testing of malware. As a result, the malware itself has become more sophisticated, outgrowing and outpacing traditional antivirus software solutions.
"Malwarebytes' endpoint security product is designed to fight zero-hour and polymorphic software based on behavioral malware characteristics, rather than relying exclusively on a traditional signature-based antidote," said Frost & Sullivan Stratecast VP of Research Michael Suby. "The Malwarebytes R&D team leverages a crowd-sourced base of community experts and product intelligence that contribute to its global knowledge base of the latest emerging threats, providing the company with a significant edge in the fight against this new age of sophisticated malware dangers."
In the corporate marketplace, Malwarebytes products create a seamless additional layer of security as there is no need to "rip and replace" pre-existing security infrastructure because Malwarebytes is complementary with other enterprise antivirus solutions. The company also continues to develop more advanced products to increase its value to consumers and organizations.
The company's marketing team also highly leverages the freemium business model, which is instrumental in increasing awareness of its enterprise and consumer offerings to a growing customer base. From an IT perspective, Malwarebytes has built a highly dynamic, agile, cloud-based infrastructure that scales to support large volumes of traffic. Malwarebytes uses Amazon's cloud services, multiple content delivery networks and redundant hosting services to ensure performance, uptime and high availability.
All versions of its product suite are based on an advanced automated detection engine that uses a combination of heuristics, behavioral and signature-based scanning and updates to provide real-time protection.
Malwarebytes Anti-Malware is also noted for its ability to clean all remnants of an infection without harming the operating system, to maintain the system's efficiency and prevent re-infection. The enterprise version provides corporate users with enhanced centralized management and reporting features as well.
"Notably, Malwarebytes products are designed to work in tandem with products sourced from other endpoint security vendors to offer a true layered security approach that blocks advanced threats that traditional antivirus scanners may fail to detect," Suby added.
About The Entrepreneurial Company of the Year Award
Each year, Frost & Sullivan presents this award to the company that has demonstrated entrepreneurial spirit by devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in business processes, leadership in customer value as well as market penetration. In short, the award looks at the emerging market players in the industry and recognizes the best practices used that position a company for future growth excellence.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Malwarebytes Corporation
Malwarebytes provides software designed to protect consumers and businesses against malicious software threats that consistently escape detection by other antivirus solutions. Originally popular with technicians and computer experts, the company now protects nearly 200 million people worldwide against zero-hour malware and other cutting-edge criminal software. The company's flagship product, Malwarebytes Enterprise Edition, employs a highly advanced behavior and heuristics-based malware detection engine that has removed over 5 billion malicious threats from computers worldwide. Founded in 2008, the company is self-funded, headquartered in California, operates offices in Europe and employs a global team of researchers and experts. Malwarebytes Anti-Malware is available in 36 languages and counting. For more information, please visit us at www.malwarebytes.org.
About Frost & Sullivan
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SOURCE Frost & Sullivan