- Advertising agency and ŠKODA UK show strength of their Driven by Something Different series featuring Paloma Faith -
LONDON, May 15, 2019 /PRNewswire/ -- Last week at the 2019 Music Week Awards, advertising agency Fallon London and ŠKODA, won the Music & Brand Partnership category for its 'Make Your Own Kind of Music' campaign featuring British recording artist, Paloma Faith as part of its Driven by Something Different series.
Hosted by radio DJ and television presenter Jo Whiley, Fallon London, ŠKODA and Sony beat singer and songwriter Dua Lipa and Pepsi, English rapper Stormzy and EA Sports for the highly esteemed award.
The 2018 campaign featured Paloma Faith bringing to life the 70s classic 'Make Your Own Kind of Music' reaching numbers such as:
- Number 1 on Amazon Music
- Number 2 iTunes
- Number 9 UK Singles chart
- KAROQ sales reached 142% of target during the campaign
- Most Shazamed ad for 5 weeks in a row
Ronaldo Tavares and Ricardo Motti, Creative Directors at Fallon London said: "Instead of launching a car, we launched a song. We like to do advertising that doesn't look like advertising and now we're winning awards that don't look like advertising awards."
Kirsten Stagg, Head of Marketing, ŠKODA UK, said: "The song and campaign's popularity goes to show how the partnership touched a nerve with people in 2018 - those who believe in and understand the importance of celebrating individuality. This campaign was purposely different from the category norm, and delivered a truly unique approach for ŠKODA; one that embodied our Driven by Something Different spirit."
About Fallon London
Fallon London was founded in 1998 and is one of the most awarded creative agencies in the world. It is an agency for those driven by the unreasonable power of creativity who believe the best work thrives in culture and see success as a business imperative. It's an agency for those who outsmart the competition, rather than outspend them. They are a boutique creative agency, backed by the scale and resources of the Publicis Groupe.
SOURCE Fallon London