LONDON, January 23, 2012 /PRNewswire/ --
Daily Deal experts are gathering for the first Daily Deal event in Europe being hosted in London on March 19.
(Logo: http://www.newscom.com/cgi-bin/prnh/20120123/506123 )
Over the last two years the daily deal space has thrived internationally, with over 1500+ daily deal providers now operating in Europe. Groupon's partnership with Deutsche Telecom, Google's acquisition of Bing and Dailydeal.de, and the European Commission's removal of e-commerce barriers all draw significant attention to the European market.
"It is time that Europe got its first daily deal event, bringing together industry leaders so that expertise and guidance can finally be shared" says Stavros Prodromou, organizer of the DD Summit Europe 2012. "Providers have seen that through collaboration and partnership you can achieve not only a stronger brand, but also a better service to merchants" Stavros adds.
Europe has recognized the importance of such a growing market and has asked for its first daily deal conference. The "DD Summit Europe" will be held on the 19th March in London, UK. The event is already proving popular throughout Europe, with many top executives speaking at and attending the event such as Peter Briffett, MD of LivingSocial UK; Stefan Glaenzer, Co Founder of Rebate Networks, Gerard Doyle, the CEO of DiscountVouchers and Sean Seton-Rodgers, General Partner at PROfounders.
Media and alternative platforms have recognized the potential of existing daily deal databases, such as discountvouchers.co.uk which provides a customer base of six million. As well as Time Out's recent acquisition of Kelkoo Select and Keynoir, the trend has spread to newspapers who collaborate with so called White Label platforms to get into the daily deal space. Others build on a combined online and offline approach, such as the Le Parisien Group who recently bought Clubdeals, or the Rossel Group from Belgium.
For daily deal businesses, advertising has become much more targeted, with hyperlocal approaches having developed far beyond placing an ad in the paper. This method combines deal incentives with geographical reach via the customer's postcode.
To register your interest in the summit please visit http://ddsummiteurope.co.uk
SOURCE DD Summit Europe 2012