DUBLIN, Feb. 17, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/hvcl6t/europe_b2c) has announced the addition of the "Europe B2C E-Commerce and Online Payment Report " report to their offering.

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Growth rates of B2C E-Commerce are expected to slow in already developed areas of Western Europe

The recent ""Europe B2C E-Commerce and Online Payment Report 2013"" provides information about B2C E-Commerce and the movement toward online and mobile purchase transactions in Europe.

Growth rates of B2C E-Commerce are expected to slow in already developed areas of Western Europe. In the UK, the share of online sales on total retail sales exceeded 10% in 2012, but year-on-year growth rates are expected to decline from 2013 onwards. Mobile payments are expected to increase in use in the UK, as the UK Payment Council intends to launch a secure mobile payment service in spring 2014 and PayPal plans to offer a mobile payment solution with the name of PayPal Here in summer 2013. Similar to other major markets, online sales in France are expected to face decreasing growth rates, as more than three quarters of Internet users are already shopping online, especially for travel services. Bank card was the preferred online payment option in B2C E-Commerce in 2012 in France, followed by micropayment services.

In Germany, online sales giants Amazon.de and Otto.de helped B2C E-Commerce revenues in Germany increase by double-digit rates in recent years. The most used online payment methods in German B2C E-Commerce in the second half of 2012 were credit card, invoice and PayPal. Mobile NFC-based payments were not yet spread in Germany in 2012, but are expected to increase in use as banks, credit card companies and telecom operators test the technology involved. Other Western European nations are also experiencing increased B2C E-Commerce and the emergence of mobile payment methods.

Countries in Eastern Europe are also participating in the movement to online commerce and mobile and online payments. In Russia, the regional leader in Internet Use and E-Commerce, many foreign companies and investors have entered the E-Commerce market in recent years, but local mass merchant Ozon.ru and food and drug retailer Utkonos.ru were the leading players in terms of online sales. Though cash remained the main payment method in Russian B2C E-Commerce in 2012, online payments gained in both awareness and usage. By far the most popular among online payment methods in the beginning of 2013 in Russia was bank card, followed by e-money and online banking. Moreover, Russian electronic payment providers, such as Qiwi and Yandex.Money, saw a significant growth in 2012.

Key Topics Covered:

1.Management Summary

2. Europe (Regional)

3. Central Europe (Regional)

4. Western Europe

5. Eastern Europe

6. Scandinavia

Companies Mentioned:

• BNP Paribas Fortis
• Belgacom
• Citibank
• Everything Everywhere
• Facebook
• Gemalto
• Intuit
• MasterCard
• McDonalds
• Net Element International
• Otto Group
• PayPal
• Qiwi
• SafetyPay
• Sage Pay
• Sberbank
• Telefonica Deutschland
• TrustPay
• Turkcell
• Ukash
• VimpelCom
• Yandex

For more information visit http://www.researchandmarkets.com/research/hvcl6t/europe_b2c

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets