REIGATE, England, March 27, 2013 /PRNewswire/ --

- Not for publication, distribution or release directly or indirectly in or into the United States of America, Canada, Japan or Australia -

esure's Initial Public Offering was completed at 8am on 27 March 2013 as founder and Chairman, Peter Wood CBE, ceremonially opened the London Stock Exchange (LSE) on the morning of the admission of the Group's ordinary share capital to the LSE's main market on a premium listing. 

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The process of esure's Initial Public Offering (IPO) began formally on 27 February 2013 with the announcement of the Group's Intention to Float and progressed to its Offer Price announcement of 22 March 2013 and the commencement of conditional trading the same day.

Following admission, the Company will repay all outstanding debt from £50 million raised from the sale of newly issued Shares through the offer.

At admission, 22,519,843 Shares have been allocated to intermediaries to satisfy applications by private UK investors, representing approximately 10.8 per cent of the total number of Shares comprised in the offer.

Peter Wood, Chairman of esure Group plc, said:

"Today we marked the successful completion of our IPO. We now welcome all of our new shareholders, both institutional and retail as co-investors in the next exciting phase of our development. It is our task to maximise the opportunities that we see ahead of us for the mutual benefit of all our shareholders."

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This announcement is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions, any state of the United States of America and the District of Columbia) (the "United States"), Australia, Canada, Japan or other excluded territories. This advertisement does not constitute, or form part of, an offer to sell, or a solicitation of an offer to purchase, any securities in the United States, Australia, Canada, Japan or other excluded territories. The securities of esure have not been and will not be registered under the U.S. Securities Act of 1933 (the "Securities Act") and may not be offered or sold within the United States absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. The securities referred to herein have not been registered under the applicable securities laws of Australia, Canada or Japan and, subject to certain exceptions, may not be offered or sold within Australia, Canada or Japan or to any national, resident or citizen of Australia, Canada or Japan. The distribution of this announcement in other jurisdictions may be restricted by law and persons into whose possession this announcement comes should inform themselves about, and observe, such restrictions.

esure Services Limited, Registered in England and Wales No. 2135610. The Observatory, Reigate, Surrey RH2 0SG. Authorised and regulated by the Financial Services Authority. Please visit http://www.esure.com/disclaimer for important information concerning this message.

Video: http://www.multivu.com/mnr/58702-esure

SOURCE esure Group plc