Egypt Baby Food Market is Expected to Reach EGP 4 Billion in Terms of Revenues by the Year Ending 2023: Ken Research
27 Mar, 2019, 14:00 GMT
GURUGRAM, India, March 27, 2019 /PRNewswire/ --
Baby Food market segmentation by category (Milk Formula, Dried baby food and Prepared Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula) and by Channels of Distribution (Health and Beauty Specialist Retailers, Supermarkets, Independent Small Grocers, Hypermarkets and Internet Retailing). Company Profiles of Major Players in the Egypt Baby Food Market (Nestle SA, Danone Group, Hero Group GmbH, Fasska SA and Other Companies (Riri Co, Liptis Nutrition Ltd, Ninolac International SA, Abbott Laboratories and Others)
- Infant under the age category 12-36 months has increased at a CAGR of 1.6% during the period 2013-2018.
- The market share held by prepared baby food in Egypt stood at 7.0% in 2018 and is further expected to rise to 12.0% by 2023E.
- Increasing participation of women in the workforce in Egypt is expected to increase the demand for baby products in Egypt.
Online Sales and Discounts will increase the demand of baby food: Presently, the internet retailing channel is in its nascent stage. However, it is apparent from the significant amount of investments by international companies that this sector will accommodate a huge customer base in the coming years. The domestic supermarkets and hypermarkets have begun shifting their baby food products to online shelves to put up with the rising demand on the internet. The consumers prefer online channels of distribution for purchasing baby food as it saves their time, effort and money. Gradually, with digitization and globalization, the online channels of distribution are expected to cater a large set of consumers in Egypt.
Increase in Income of Households: The rise in propensity to spend and awareness among parents on higher nutritional and organic baby food variants is driving the baby food sales. Consequently, it removes the price barrier associated with healthy and chemical free baby food.
Contribution of Females towards Total Labor Force: Women are participating in the work force to support their families. The working mothers now prefer milk formula instead of breast feeding their infants. This is due to aggressive advertising by international brands and lack of paid maternity leaves by the employers.
Since people in Egypt demand more convenience while grocery shopping, the focus has been on improving online distribution channels for purchasing grocery. Modern grocery retailers have successfully begun selling products through their online web portals to capitalize on the trend in Egypt baby food market. Online Sales captured a market share of 0.6% in terms of retail sales in 2018.
Analysts at Ken Research in their latest publication "Egypt Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula, Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)" believe that the baby food Market in Egypt has been growing due to focus on organic baby food, ideal marketing strategies, switch to local processing or manufacturing and availability of innovative products. The market is expected to register a positive CAGR of 14.3% in terms of retail sales during the forecast period 2018-2023E.
Key Segments Covered
- By Food Category
- Milk Formula
- Dried Baby Food
- Prepared Baby Food
- By Milk Formula
- Standard Milk Powdered Formula
- Follow-on Milk Powdered Formula
- Growing-up Milk Formula
- Special Baby Milk Formula
- By Channels of Distribution
- Health and Beauty Specialist Stores
- Supermarkets
- Independent Small Grocers
- Hypermarkets
- Convenience Stores
- Online Sales
Key Target Audience
- Baby Product Manufacturers
- Baby Product Distributors
- Government Agencies
- Baby Food Store Retailing
- NGO's Supporting Baby Food and Care
- Pharmaceutical Stores
- Online Sales and Retailing Agencies
Time Period Captured in the Report:
- Historical Period: 2012-2018
- Forecast Period: 2019-2023
Companies Covered:
- Nestle SA
- Danone Groupe
- Hero Group GmbH
- Fasska SA
- Riri Co
- Liptis Nutrition Ltd
- Ninolac International SA
- Abbott Laboratories and others
Key Topics Covered in the Report
- Ecosystem and Stakeholders in the Egypt Baby Food Market
- Egypt Baby Food Market Overview and Genesis
- Value Chain Analysis in the Egypt Baby Food Market
- Egypt Baby Food Market Size, 2012-2018
- Egypt Baby Food Market Segmentation, 2012-2018
- Trends and Developments in the Egypt Baby Food Market
- Issues and Challenges in the Egypt Baby Food Market
- Snapshot on Emerging Baby Foods in the Egypt Baby Food Market
- Decision Making Criteria for Consumers
- Government Regulations for Doing Business
- SWOT Analysis of Egypt Baby Food Market
- Competitive Landscape in the Egypt Baby Food Market
- Egypt Baby Food Market Future Outlook and Projections, 2019-2023E
For more information on the research report, refer to below link:
Related Reports
The report provides a comprehensive analysis of the baby food market in the UAE. The report also covers the overall market size in terms of revenue and sales volume, SWOT Analysis, decision making process, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection for future market described above and analyst recommendations highlighting the major opportunities and cautions for the UAE Baby food market.
The baby food market of UAE is still in its growth stage. The market displayed a strong competitive scenario where international players that hold majority of the stake are constantly trying to increase their existing market share. The UAE Baby Food market has majorly been an import dominated market. The market is receptive to newness and innovations for instance, camel milk based baby food products and halal baby food products have gained a lot of popularity in the country. Despite the fact that government is encouraging breast feeding among new mothers and economic impact due to oil price shock of mid 2014 that continued till 2015, the baby food market has shown consistent growth.
The report provides information on Baby Food market segmentation by category (Milk Formula, Dried baby food, Prepared Baby Food and Other Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula),by Age Group (0-6 Months, 6-12 Months, 12+ Months), by Nature (Inorganic Food and Organic Food),by Region (New south Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, Australian Capital Territory, Northern Territory) and by Channel of Distribution (Supermarkets, Health and Beauty Specialist Retailers, Internet Retailing, Discounters, Other Foods Non Grocery Specialists, Convenience Stores and Forecourt Retailers). Company Profiles of Major Players in Australia Baby Food Market (Nestle SA, Danone Group, Aspen Pharmacare and Other Companies (Kraft Heinz, Bellamy's Australia Ltd., A2 Milk Co. and others) have been covered in the publication. The report concludes with market projection and analyst recommendations.
Contact Us:
Ankur Gupta
Ken Research Private Limited, Head Marketing
Ankur@kenresearch.com
+91-9015378249
SOURCE Ken Research