EcoMatcher Unveils Tree Personas

A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ -- EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher's earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language - from curious and playful to calm and reflective - while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

"Trees are essential for life on Earth, yet most people rarely have a personal connection with them," said Bas Fransen, CEO of EcoMatcher. "Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us."

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

• Twiggles: A young, curious tree highlighting small discoveries in nature.
• Oakly: A grounded, thoughtful tree sharing ecosystems insights.
• Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher's customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

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